AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-I / PS-1 46 "J" Type I Normal 1985 Japan AXIA FUJI PS-I / PS-1 J Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 Type I Normal 1985 Japan AXIA FUJI PS-I / PS-1 - Type I Normal 54 1985 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 Type I Normal 1985 Japan AXIA FUJI PS-I / PS-1 - Type I Normal 60 1985 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 Type I Normal 1985 Japan AXIA FUJI PS-I / PS-1 - Type I Normal 90 1985 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS-1 B 40" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 40 Type I Normal 40 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS-1 B 46" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 46 Type I Normal 46 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS-1 B 50" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 50 Type I Normal 50 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS-1 B 54" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 54 Type I Normal 54 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS-1 B 60" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 60 Type I Normal 60 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS-1 B 64" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 64 Type I Normal 64 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS-1 B 70" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 70 Type I Normal 70 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS-1 B 80" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 80 Type I Normal 80 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS-1 B 90" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 90 Type I Normal 90 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 100 "PS-1 B 100" Type I Normal 1991 Japan AXIA FUJI PS-I / PS-1 PS-1 B 100 Type I Normal 100 1991 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1 C 30" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 30 Type I Normal 30 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1 C 40" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 40 Type I Normal 40 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1 C 46" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 46 Type I Normal 46 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1 C 50" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 50 Type I Normal 50 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1 C 54" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 54 Type I Normal 54 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1 C 60" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 60 Type I Normal 60 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1 C 64" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 64 Type I Normal 64 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1 C 70" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 70 Type I Normal 70 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1 C 80" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 80 Type I Normal 80 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1 C 90" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 90 Type I Normal 90 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1 C 120" Type I Normal 1992 Japan AXIA FUJI PS-I / PS-1 PS1 C 120 Type I Normal 120 1992 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1F 30" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 30 Type I Normal 30 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1F 40" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 40 Type I Normal 40 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1F 46" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 46 Type I Normal 46 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1F 50" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 50 Type I Normal 50 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1F 54" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 54 Type I Normal 54 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1F 60" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 60 Type I Normal 60 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1F 64" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 64 Type I Normal 64 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1F 70" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 70 Type I Normal 70 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1F 80" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 80 Type I Normal 80 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1F 90" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 90 Type I Normal 90 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1F 120" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 120 Type I Normal 120 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 150 "PS1F 150" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 150 Type I Normal 150 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1G 30" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 30 Type I Normal 30 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1G 40" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 40 Type I Normal 40 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1G 46" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 46 Type I Normal 46 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1G 50" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 50 Type I Normal 50 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1G 54" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 54 Type I Normal 54 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1G 60" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 60 Type I Normal 60 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1G 64" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 64 Type I Normal 64 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1G 70" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 70 Type I Normal 70 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1G 80" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 80 Type I Normal 80 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1G 90" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 90 Type I Normal 90 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1G 120" Type I Normal 1995 Japan AXIA FUJI PS-I / PS-1 PS1G 120 Type I Normal 120 1995 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1H 30" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 30 Type I Normal 30 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1H 40" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 40 Type I Normal 40 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 - Type I Normal 40 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1H 46" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 46 Type I Normal 46 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 - Type I Normal 50 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1H 50" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 50 Type I Normal 50 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1H 54" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 54 Type I Normal 54 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1H 60" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 60 Type I Normal 60 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1H 64" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 64 Type I Normal 64 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1H 70" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 70 Type I Normal 70 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "PS1H 74" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 74 Type I Normal 74 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1H 80" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 80 Type I Normal 80 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1H 90" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 90 Type I Normal 90 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1H 120" Type I Normal 1996 Japan AXIA FUJI PS-I / PS-1 PS1H 120 Type I Normal 120 1996 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1J 30" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 30 Type I Normal 30 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1J 40" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 40 Type I Normal 40 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1J 46" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 46 Type I Normal 46 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1J 50" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 50 Type I Normal 50 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1J 54" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 54 Type I Normal 54 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1J 60" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 60 Type I Normal 60 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1J 64" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 64 Type I Normal 64 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1J 70" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 70 Type I Normal 70 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "PS1J 74" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 74 Type I Normal 74 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1J 80" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 80 Type I Normal 80 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1J 90" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 90 Type I Normal 90 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1J 120" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 120 Type I Normal 120 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1K 30" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 30 Type I Normal 30 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1K 40" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 40 Type I Normal 40 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1K 46" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 46 Type I Normal 46 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1K 50" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 50 Type I Normal 50 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1K 54" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 54 Type I Normal 54 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1K 60" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 60 Type I Normal 60 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "Judy and Mary" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 Judy and Mary Type I Normal 60 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1K 64" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 64 Type I Normal 64 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1K 70" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 70 Type I Normal 70 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "PS1K 74" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 74 Type I Normal 74 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "Judy and Mary" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 Judy and Mary Type I Normal 74 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1K 80" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 80 Type I Normal 80 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1K 90" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 90 Type I Normal 90 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "Judy and Mary" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 Judy and Mary Type I Normal 90 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1K 120" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 120 Type I Normal 120 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1L 30" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 30 Type I Normal 30 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1L 40" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 40 Type I Normal 40 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1L 46" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 46 Type I Normal 46 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1L 50" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 50 Type I Normal 50 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1L 54" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 54 Type I Normal 54 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1L 60" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 60 Type I Normal 60 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1L 64" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 64 Type I Normal 64 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1L 70" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 70 Type I Normal 70 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "PS1L 74" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 74 Type I Normal 74 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1L 80" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 80 Type I Normal 80 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1L 90" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 90 Type I Normal 90 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1L 120" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 120 Type I Normal 120 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1M 60" Type I Normal 2001 Japan AXIA FUJI PS-I / PS-1 PS1M 60 Type I Normal 60 2001 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1M 64" Type I Normal 2001 Japan AXIA FUJI PS-I / PS-1 PS1M 64 Type I Normal 64 2001 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1M 70" Type I Normal 2001 Japan AXIA FUJI PS-I / PS-1 PS1M 70 Type I Normal 70 2001 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "PS1M 74" Type I Normal 2001 Japan AXIA FUJI PS-I / PS-1 PS1M 74 Type I Normal 74 2001 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1M 80" Type I Normal 2001 Japan AXIA FUJI PS-I / PS-1 PS1M 80 Type I Normal 80 2001 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1M 90" Type I Normal 2001 Japan AXIA FUJI PS-I / PS-1 PS1M 90 Type I Normal 90 2001 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1Q 60" Type I Normal 2002 Japan AXIA FUJI PS-I / PS-1 PS1Q 60 Type I Normal 60 2002 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1Q 64" Type I Normal 2002 Japan AXIA FUJI PS-I / PS-1 PS1Q 64 Type I Normal 64 2002 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1Q 70" Type I Normal 2002 Japan AXIA FUJI PS-I / PS-1 PS1Q 70 Type I Normal 70 2002 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "PS1Q 74" Type I Normal 2002 Japan AXIA FUJI PS-I / PS-1 PS1Q 74 Type I Normal 74 2002 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1Q 90" Type I Normal 2002 Japan AXIA FUJI PS-I / PS-1 PS1Q 90 Type I Normal 90 2002 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1Q 120" Type I Normal 2002 Japan AXIA FUJI PS-I / PS-1 PS1Q 120 Type I Normal 120 2002 Japan Japan
2 pack AXIA PS-I / PS-1 54 Type I Normal 1985 Japan AXIA FUJI PS-I / PS-1 - Type I Normal 54 1985 Japan Japan