AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
VHS, Video Home System AXIA Hello Kitty 120 "T-120 HK HG BL" Type I Normal 2000 Japan AXIA FUJI Hello Kitty T-120 HK HG BL Type I Normal 120 2000 Japan Japan
VHS, Video Home System AXIA Hello Kitty 120 "T-120 HK HG" Type I Normal 2000 Japan AXIA FUJI Hello Kitty T-120 HK HG Type I Normal 120 2000 Japan Japan