AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA GT-I 46 "For Car Audio" Type I Normal 1985 Japan AXIA FUJI GT-I For Car Audio Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA GT-I 60 "For Car Audio" Type I Normal 1985 Japan AXIA FUJI GT-I For Car Audio Type I Normal 60 1985 Japan Japan
Compact Cassette AXIA GT-I 80 "For Car Audio" Type I Normal 1985 Japan AXIA FUJI GT-I For Car Audio Type I Normal 80 1985 Japan Japan
Compact Cassette AXIA GT-I 90 "For Car Audio" Type I Normal 1985 Japan AXIA FUJI GT-I For Car Audio Type I Normal 90 1985 Japan Japan
Compact Cassette AXIA GT-II 46 "For Car Audio" Type II Chrome 1985 Japan AXIA FUJI GT-II For Car Audio Type II Chrome 46 1985 Japan Japan
Compact Cassette AXIA GT-II 60 "For Car Audio" Type II Chrome 1985 Japan AXIA FUJI GT-II For Car Audio Type II Chrome 60 1985 Japan Japan
Compact Cassette AXIA GT-II 80 "For Car Audio" Type II Chrome 1985 Japan AXIA FUJI GT-II For Car Audio Type II Chrome 80 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 KA" Type I Normal 1985 Japan AXIA FUJI JC JC 46 KA Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 BH" Type I Normal 1985 Japan AXIA FUJI JC JC 46 BH Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 BU" Type I Normal 1985 Japan AXIA FUJI JC JC 46 BU Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 DA" Type I Normal 1985 Japan AXIA FUJI JC JC 46 DA Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 CB" Type I Normal 1985 Japan AXIA FUJI JC JC 46 CB Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "46AK" Type I Normal 1985 Japan AXIA FUJI JC 46AK Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 DH" Type I Normal 1985 Japan AXIA FUJI JC JC 46 DH Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 AM" Type I Normal 1985 Japan AXIA FUJI JC JC 46 AM Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JP 46 Type I Normal 1985 Japan AXIA FUJI JP Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JP 60 Type I Normal 1985 Japan AXIA FUJI JP Type I Normal 60 1985 Japan Japan
Compact Cassette AXIA JP 90 Type I Normal 1985 Japan AXIA FUJI JP Type I Normal 90 1985 Japan Japan
Compact Cassette AXIA JP-F 46 Type I Normal 1985 Japan AXIA FUJI JP-F Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JP-F 60 Type I Normal 1985 Japan AXIA FUJI JP-F Type I Normal 60 1985 Japan Japan