AXIA

AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-Is 60 "PS-1S A 60" Type I Normal 1990 Japan AXIA FUJI PS-Is PS-1S A 60 Type I Normal 60 1990 Japan Japan
Compact Cassette AXIA PS-Is 64 "PS-1S A 64" Type I Normal 1990 Japan AXIA FUJI PS-Is PS-1S A 64 Type I Normal 64 1990 Japan Japan
Compact Cassette AXIA PS-Is 70 "PS-1S A 70" Type I Normal 1990 Japan AXIA FUJI PS-Is PS-1S A 70 Type I Normal 70 1990 Japan Japan
Compact Cassette AXIA PS-Is 74 "PS-1S A 74" Type I Normal 1990 Japan AXIA FUJI PS-Is PS-1S A 74 Type I Normal 74 1990 Japan Japan
Compact Cassette AXIA PS-Is 90 "PS-1S A 90" Type I Normal 1990 Japan AXIA FUJI PS-Is PS-1S A 90 Type I Normal 90 1990 Japan Japan
Digital Audio Tape AXIA 90 "XA" Type IV Metal 1990 Japan AXIA FUJI XA Type IV Metal 90 1990 Japan Japan
Digital Audio Tape AXIA 120 "XA" Type IV Metal 1990 Japan AXIA FUJI XA Type IV Metal 120 1990 Japan Japan
Digital Audio Tape AXIA "DA-CL" Cleaning Cassette 1990 Japan AXIA FUJI DA-CL Cleaning Cassette 1990 Japan Japan
Compact Cassette AXIA A1 10 "A1S 10 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 10 Slim Type I Normal 10 1991 Japan Japan
Compact Cassette AXIA A1 20 "A1S 20 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 20 Slim Type I Normal 20 1991 Japan Japan
Compact Cassette AXIA A1 30 "A1S 30 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 30 Slim Type I Normal 30 1991 Japan Japan
Compact Cassette AXIA A1 46 "A1S 46 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 46 Slim Type I Normal 46 1991 Japan Japan
Compact Cassette AXIA A1 60 "A1S 60 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 60 Slim Type I Normal 60 1991 Japan Japan
Compact Cassette AXIA A1 90 "A1S 90 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 90 Slim Type I Normal 90 1991 Japan Japan
Compact Cassette AXIA A1 120 "A1S 120 Slim" Type I Normal 1991 Japan AXIA FUJI A1 A1S 120 Slim Type I Normal 120 1991 Japan Japan
Compact Cassette AXIA AU-I 46 Type I Normal 1991 Japan AXIA FUJI AU-I Type I Normal 46 1991 Japan Japan
Compact Cassette AXIA AU-I 50 Type I Normal 1991 Japan AXIA FUJI AU-I Type I Normal 50 1991 Japan Japan
Compact Cassette AXIA AU-I 54 Type I Normal 1991 Japan AXIA FUJI AU-I Type I Normal 54 1991 Japan Japan
Compact Cassette AXIA AU-I 60 Type I Normal 1991 Japan AXIA FUJI AU-I Type I Normal 60 1991 Japan Japan
Compact Cassette AXIA AU-I 64 Type I Normal 1991 Japan AXIA FUJI AU-I Type I Normal 64 1991 Japan Japan