AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA AU-Ix 50 "AU-1X 50" Type I Normal 1991 Japan AXIA FUJI AU-Ix AU-1X 50 Type I Normal 50 1991 Japan Japan
Compact Cassette AXIA AU-Ix 54 "AU-1X 54" Type I Normal 1991 Japan AXIA FUJI AU-Ix AU-1X 54 Type I Normal 54 1991 Japan Japan
Compact Cassette AXIA AU-Ix 60 "AU-1X 60" Type I Normal 1991 Japan AXIA FUJI AU-Ix AU-1X 60 Type I Normal 60 1991 Japan Japan
Compact Cassette AXIA AU-Ix 70 "AU-1X 70" Type I Normal 1991 Japan AXIA FUJI AU-Ix AU-1X 70 Type I Normal 70 1991 Japan Japan
Compact Cassette AXIA AU-Ix 90 "AU-1X 90" Type I Normal 1991 Japan AXIA FUJI AU-Ix AU-1X 90 Type I Normal 90 1991 Japan Japan
Compact Cassette AXIA Black Slim II 46 "BLACK2 S 46" Type II Chrome 1991 Japan AXIA FUJI Black Slim II BLACK2 S 46 Type II Chrome 46 1991 Japan Japan
Compact Cassette AXIA Black Slim II 54 "BLACK2 S 54" Type II Chrome 1991 Japan AXIA FUJI Black Slim II BLACK2 S 54 Type II Chrome 54 1991 Japan Japan
Compact Cassette AXIA Black Slim II 60 "BLACK2 S 60" Type II Chrome 1991 Japan AXIA FUJI Black Slim II BLACK2 S 60 Type II Chrome 60 1991 Japan Japan
Compact Cassette AXIA Black Slim II 70 "BLACK2 S 70" Type II Chrome 1991 Japan AXIA FUJI Black Slim II BLACK2 S 70 Type II Chrome 70 1991 Japan Japan
Compact Cassette AXIA PS-II / PS-2 54 "PS-2 B 54" Type II Chrome 1991 Japan AXIA FUJI PS-II / PS-2 PS-2 B 54 Type II Chrome 54 1991 Japan Japan
Compact Cassette AXIA PS-II / PS-2 60 "PS-2 B 60" Type II Chrome 1991 Japan AXIA FUJI PS-II / PS-2 PS-2 B 60 Type II Chrome 60 1991 Japan Japan
Compact Cassette AXIA PS-II / PS-2 70 "PS-2 B 70" Type II Chrome 1991 Japan AXIA FUJI PS-II / PS-2 PS-2 B 70 Type II Chrome 70 1991 Japan Japan
Compact Cassette AXIA PS-II / PS-2 80 "PS-2 B 80" Type II Chrome 1991 Japan AXIA FUJI PS-II / PS-2 PS-2 B 80 Type II Chrome 80 1991 Japan Japan
Compact Cassette AXIA PS-II / PS-2 100 "PS-2 B 100" Type II Chrome 1991 Japan AXIA FUJI PS-II / PS-2 PS-2 B 100 Type II Chrome 100 1991 Japan Japan
Compact Cassette AXIA PS-IIx 46 "PS-2X A 46" Type II Chrome 1991 Japan AXIA FUJI PS-IIx PS-2X A 46 Type II Chrome 46 1991 Japan Japan
Compact Cassette AXIA PS-IIx 50 "PS-2X A 50" Type II Chrome 1991 Japan AXIA FUJI PS-IIx PS-2X A 50 Type II Chrome 50 1991 Japan Japan
Compact Cassette AXIA PS-IIx 54 "PS-2X A 54" Type II Chrome 1991 Japan AXIA FUJI PS-IIx PS-2X A 54 Type II Chrome 54 1991 Japan Japan
Compact Cassette AXIA PS-IIx 54 "Racing Project PS-2X A 54 RP" Type II Chrome 1991 Japan AXIA FUJI PS-IIx Racing Project PS-2X A 54 RP Type II Chrome 54 1991 Japan Japan
Compact Cassette AXIA PS-IIx 60 "PS-2X A 60" Type II Chrome 1991 Japan AXIA FUJI PS-IIx PS-2X A 60 Type II Chrome 60 1991 Japan Japan
Compact Cassette AXIA PS-IIx 64 "PS-2X A 64" Type II Chrome 1991 Japan AXIA FUJI PS-IIx PS-2X A 64 Type II Chrome 64 1991 Japan Japan