AXIA

AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA AU-IIx 80 "AU2X A 80" Type II Chrome 1992 Japan AXIA FUJI AU-IIx AU2X A 80 Type II Chrome 80 1992 Japan Japan
2 pack AXIA AU-IIx 46 "AU2X A 462" Type II Chrome 1992 Japan AXIA FUJI AU-IIx AU2X A 462 Type II Chrome 46 1992 Japan Japan
2 pack AXIA AU-IIx 50 "AU2X A 502" Type II Chrome 1992 Japan AXIA FUJI AU-IIx AU2X A 502 Type II Chrome 50 1992 Japan Japan
2 pack AXIA AU-IIx 54 "AU2X A 542" Type II Chrome 1992 Japan AXIA FUJI AU-IIx AU2X A 542 Type II Chrome 54 1992 Japan Japan
2 pack AXIA AU-IIx 74 "AU2X A 742" Type II Chrome 1992 Japan AXIA FUJI AU-IIx AU2X A 742 Type II Chrome 74 1992 Japan Japan
2 pack AXIA AU-IIx 80 "AU2X A 802" Type II Chrome 1992 Japan AXIA FUJI AU-IIx AU2X A 802 Type II Chrome 80 1992 Japan Japan
2 pack AXIA AU-IIx 90 "AU2X A 902" Type II Chrome 1992 Japan AXIA FUJI AU-IIx AU2X A 902 Type II Chrome 90 1992 Japan Japan
Compact Cassette AXIA AU-Ix 46 "AU1X A 46" Type I Normal 1992 Japan AXIA FUJI AU-Ix AU1X A 46 Type I Normal 46 1992 Japan Japan
Compact Cassette AXIA AU-Ix 50 "AU1X A 50" Type I Normal 1992 Japan AXIA FUJI AU-Ix AU1X A 50 Type I Normal 50 1992 Japan Japan
Compact Cassette AXIA AU-Ix 54 "AU1X A 54" Type I Normal 1992 Japan AXIA FUJI AU-Ix AU1X A 54 Type I Normal 54 1992 Japan Japan
Compact Cassette AXIA AU-Ix 60 "AU1X A 60" Type I Normal 1992 Japan AXIA FUJI AU-Ix AU1X A 60 Type I Normal 60 1992 Japan Japan
Compact Cassette AXIA AU-Ix 80 "AU1X A 80" Type I Normal 1992 Japan AXIA FUJI AU-Ix AU1X A 80 Type I Normal 80 1992 Japan Japan
Compact Cassette AXIA AU-Ix 90 "AU1X A 90" Type I Normal 1992 Japan AXIA FUJI AU-Ix AU1X A 90 Type I Normal 90 1992 Japan Japan
Compact Cassette AXIA J`z 1 46 "JZ1A 46" Type I Normal 1992 Japan AXIA FUJI J`z 1 JZ1A 46 Type I Normal 46 1992 Japan Japan
Compact Cassette AXIA J`z 1 50 "JZ1A 50" Type I Normal 1992 Japan AXIA FUJI J`z 1 JZ1A 50 Type I Normal 50 1992 Japan Japan
Compact Cassette AXIA J`z 1 54 "JZ1A 54" Type I Normal 1992 Japan AXIA FUJI J`z 1 JZ1A 54 Type I Normal 54 1992 Japan Japan
Compact Cassette AXIA J`z 1 54 "JZ1A 54" Type I Normal 1992 Japan AXIA FUJI J`z 1 JZ1A 54 Type I Normal 54 1992 Japan Japan
Compact Cassette AXIA J`z 1 60 "JZ1A 60" Type I Normal 1992 Japan AXIA FUJI J`z 1 JZ1A 60 Type I Normal 60 1992 Japan Japan
Compact Cassette AXIA J`z 1 64 "JZ1A 64" Type I Normal 1992 Japan AXIA FUJI J`z 1 JZ1A 64 Type I Normal 64 1992 Japan Japan
Compact Cassette AXIA J`z 1 70 "JZ1A 70" Type I Normal 1992 Japan AXIA FUJI J`z 1 JZ1A 70 Type I Normal 70 1992 Japan Japan