AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA JP-F 90 Type I Normal 1985 Japan AXIA FUJI JP-F Type I Normal 90 1985 Japan Japan
Compact Cassette AXIA JP-F 120 Type I Normal 1985 Japan AXIA FUJI JP-F Type I Normal 120 1985 Japan Japan
Compact Cassette AXIA Master 46 "SD" Type II Chrome 1985 Japan AXIA FUJI Master SD Type II Chrome 46 1985 Japan Japan
Compact Cassette AXIA Master 60 "SD" Type II Chrome 1985 Japan AXIA FUJI Master SD Type II Chrome 60 1985 Japan Japan
Compact Cassette AXIA Master 90 "SD" Type II Chrome 1985 Japan AXIA FUJI Master SD Type II Chrome 90 1985 Japan Japan
Compact Cassette AXIA Master 46 "XD" Type IV Metal 1985 Japan AXIA FUJI Master XD Type IV Metal 46 1985 Japan Japan
Compact Cassette AXIA Master 60 "XD" Type IV Metal 1985 Japan AXIA FUJI Master XD Type IV Metal 60 1985 Japan Japan
Compact Cassette AXIA Master 90 "XD" Type IV Metal 1985 Japan AXIA FUJI Master XD Type IV Metal 90 1985 Japan Japan
Compact Cassette AXIA PS-II / PS-2 46 Type II Chrome 1985 Japan AXIA FUJI PS-II / PS-2 Type II Chrome 46 1985 Japan Japan
Compact Cassette AXIA PS-II / PS-2 54 Type II Chrome 1985 Japan AXIA FUJI PS-II / PS-2 Type II Chrome 54 1985 Japan Japan
Compact Cassette AXIA PS-II / PS-2 60 Type II Chrome 1985 Japan AXIA FUJI PS-II / PS-2 Type II Chrome 60 1985 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "J" Type I Normal 1985 Japan AXIA FUJI PS-I / PS-1 J Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 Type I Normal 1985 Japan AXIA FUJI PS-I / PS-1 Type I Normal 54 1985 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 Type I Normal 1985 Japan AXIA FUJI PS-I / PS-1 Type I Normal 60 1985 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 Type I Normal 1985 Japan AXIA FUJI PS-I / PS-1 Type I Normal 90 1985 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 FC Cafe teria" Type I Normal 1986 Japan AXIA FUJI JC JC 46 FC Cafe teria Type I Normal 46 1986 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 JR" Type I Normal 1987 Japan AXIA FUJI JC JC 46 JR Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 GY" Type I Normal 1987 Japan AXIA FUJI JC JC 46 GY Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 HB Baseball" Type I Normal 1987 Japan AXIA FUJI JC JC 46 HB Baseball Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 EC" Type I Normal 1987 Japan AXIA FUJI JC JC 46 EC Type I Normal 46 1987 Japan Japan