AXIA

AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA AU-IVx 90 "AU4X A 90" Type IV Metal 1993 Japan AXIA FUJI AU-IVx AU4X A 90 Type IV Metal 90 1993 Japan Japan
Compact Cassette AXIA J`z 1 12 "JZ1B 12" Type I Normal 1993 Japan AXIA FUJI J`z 1 JZ1B 12 Type I Normal 12 1993 Japan Japan
Compact Cassette AXIA J`z 1 20 "JZ1B 20" Type I Normal 1993 Japan AXIA FUJI J`z 1 JZ1B 20 Type I Normal 20 1993 Japan Japan
Compact Cassette AXIA J`z 1 46 "JZ1B 46" Type I Normal 1993 Japan AXIA FUJI J`z 1 JZ1B 46 Type I Normal 46 1993 Japan Japan
Compact Cassette AXIA J`z 1 50 "JZ1B 50" Type I Normal 1993 Japan AXIA FUJI J`z 1 JZ1B 50 Type I Normal 50 1993 Japan Japan
Compact Cassette AXIA J`z 1 54 "JZ1B 54" Type I Normal 1993 Japan AXIA FUJI J`z 1 JZ1B 54 Type I Normal 54 1993 Japan Japan
Compact Cassette AXIA J`z 1 60 "JZ1B 60" Type I Normal 1993 Japan AXIA FUJI J`z 1 JZ1B 60 Type I Normal 60 1993 Japan Japan
Compact Cassette AXIA J`z 1 64 "JZ1B 64" Type I Normal 1993 Japan AXIA FUJI J`z 1 JZ1B 64 Type I Normal 64 1993 Japan Japan
Compact Cassette AXIA J`z 1 70 "JZ1B 70" Type I Normal 1993 Japan AXIA FUJI J`z 1 JZ1B 70 Type I Normal 70 1993 Japan Japan
Compact Cassette AXIA J`z 1 74 "JZ1B 74" Type I Normal 1993 Japan AXIA FUJI J`z 1 JZ1B 74 Type I Normal 74 1993 Japan Japan
Compact Cassette AXIA J`z 1 80 "JZ1B 80" Type I Normal 1993 Japan AXIA FUJI J`z 1 JZ1B 80 Type I Normal 80 1993 Japan Japan
Compact Cassette AXIA J`z 1 84 "JZ1B 84" Type I Normal 1993 Japan AXIA FUJI J`z 1 JZ1B 84 Type I Normal 84 1993 Japan Japan
Compact Cassette AXIA J`z 1 90 "JZ1B 90" Type I Normal 1993 Japan AXIA FUJI J`z 1 JZ1B 90 Type I Normal 90 1993 Japan Japan
Compact Cassette AXIA J`z 1 120 "JZ1B 120" Type I Normal 1993 Japan AXIA FUJI J`z 1 JZ1B 120 Type I Normal 120 1993 Japan Japan
Compact Cassette AXIA J`z 2 12 "JZ2B 12" Type II Chrome 1993 Japan AXIA FUJI J`z 2 JZ2B 12 Type II Chrome 12 1993 Japan Japan
Compact Cassette AXIA J`z 2 20 "JZ2B 20" Type II Chrome 1993 Japan AXIA FUJI J`z 2 JZ2B 20 Type II Chrome 20 1993 Japan Japan
Compact Cassette AXIA J`z 2 46 "JZ2B 46" Type II Chrome 1993 Japan AXIA FUJI J`z 2 JZ2B 46 Type II Chrome 46 1993 Japan Japan
Compact Cassette AXIA J`z 2 50 "JZ2B 50" Type II Chrome 1993 Japan AXIA FUJI J`z 2 JZ2B 50 Type II Chrome 50 1993 Japan Japan
Compact Cassette AXIA J`z 2 54 "JZ2B 54" Type II Chrome 1993 Japan AXIA FUJI J`z 2 JZ2B 54 Type II Chrome 54 1993 Japan Japan
Compact Cassette AXIA J`z 2 60 "JZ2B 60" Type II Chrome 1993 Japan AXIA FUJI J`z 2 JZ2B 60 Type II Chrome 60 1993 Japan Japan