AXIA

AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-II / PS-2 60 "PS2F 60" Type II Chrome 1993 Japan AXIA FUJI PS-II / PS-2 PS2F 60 Type II Chrome 60 1993 Japan Japan
Compact Cassette AXIA PS-II / PS-2 64 "PS2F 64" Type II Chrome 1993 Japan AXIA FUJI PS-II / PS-2 PS2F 64 Type II Chrome 64 1993 Japan Japan
Compact Cassette AXIA PS-II / PS-2 70 "PS2F 70" Type II Chrome 1993 Japan AXIA FUJI PS-II / PS-2 PS2F 70 Type II Chrome 70 1993 Japan Japan
Compact Cassette AXIA PS-II / PS-2 80 "PS2F 80" Type II Chrome 1993 Japan AXIA FUJI PS-II / PS-2 PS2F 80 Type II Chrome 80 1993 Japan Japan
Compact Cassette AXIA PS-II / PS-2 90 "PS2F 90" Type II Chrome 1993 Japan AXIA FUJI PS-II / PS-2 PS2F 90 Type II Chrome 90 1993 Japan Japan
Compact Cassette AXIA PS-II / PS-2 120 "PS2F 120" Type II Chrome 1993 Japan AXIA FUJI PS-II / PS-2 PS2F 120 Type II Chrome 120 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1F 30" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 30 Type I Normal 30 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1F 40" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 40 Type I Normal 40 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1F 46" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 46 Type I Normal 46 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1F 50" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 50 Type I Normal 50 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1F 54" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 54 Type I Normal 54 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1F 60" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 60 Type I Normal 60 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1F 64" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 64 Type I Normal 64 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1F 70" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 70 Type I Normal 70 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1F 80" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 80 Type I Normal 80 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1F 90" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 90 Type I Normal 90 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1F 120" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 120 Type I Normal 120 1993 Japan Japan
Compact Cassette AXIA PS-I / PS-1 150 "PS1F 150" Type I Normal 1993 Japan AXIA FUJI PS-I / PS-1 PS1F 150 Type I Normal 150 1993 Japan Japan
Compact Cassette AXIA PS-Metal 40 "PSMF 40" Type IV Metal 1993 Japan AXIA FUJI PS-Metal PSMF 40 Type IV Metal 40 1993 Japan Japan
Compact Cassette AXIA PS-Metal 46 "PSMF 46" Type IV Metal 1993 Japan AXIA FUJI PS-Metal PSMF 46 Type IV Metal 46 1993 Japan Japan