AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA JC 46 "JC 46 MO With the Wind" Type I Normal 1987 Japan AXIA FUJI JC JC 46 MO With the Wind Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 FW" Type I Normal 1987 Japan AXIA FUJI JC JC 46 FW Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 KS" Type I Normal 1987 Japan AXIA FUJI JC JC 46 KS Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 HR Rugby Football" Type I Normal 1987 Japan AXIA FUJI JC JC 46 HR Rugby Football Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA PS-IIs 46 Type II Chrome 1987 Japan AXIA FUJI PS-IIs Type II Chrome 46 1987 Japan Japan
Compact Cassette AXIA PS-IIs 54 Type II Chrome 1987 Japan AXIA FUJI PS-IIs Type II Chrome 54 1987 Japan Japan
Compact Cassette AXIA PS-IIs 60 Type II Chrome 1987 Japan AXIA FUJI PS-IIs Type II Chrome 60 1987 Japan Japan
Compact Cassette AXIA PS-IIs 90 Type II Chrome 1987 Japan AXIA FUJI PS-IIs Type II Chrome 90 1987 Japan Japan
Compact Cassette AXIA PS-IIx 46 Type II Chrome 1987 Japan AXIA FUJI PS-IIx Type II Chrome 46 1987 Japan Japan
Compact Cassette AXIA PS-IIx 50 Type II Chrome 1987 Japan AXIA FUJI PS-IIx Type II Chrome 50 1987 Japan Japan
Compact Cassette AXIA PS-IIx 54 Type II Chrome 1987 Japan AXIA FUJI PS-IIx Type II Chrome 54 1987 Japan Japan
Compact Cassette AXIA PS-IIx 90 Type II Chrome 1987 Japan AXIA FUJI PS-IIx Type II Chrome 90 1987 Japan Japan
Compact Cassette AXIA PS-Is 46 Type I Normal 1987 Japan AXIA FUJI PS-Is Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA PS-Is 54 Type I Normal 1987 Japan AXIA FUJI PS-Is Type I Normal 54 1987 Japan Japan
Compact Cassette AXIA PS-Is 60 Type I Normal 1987 Japan AXIA FUJI PS-Is Type I Normal 60 1987 Japan Japan
Compact Cassette AXIA PS-Is 90 Type I Normal 1987 Japan AXIA FUJI PS-Is Type I Normal 90 1987 Japan Japan
Compact Cassette AXIA GT-IIx 46 Type II Chrome 1988 Japan AXIA FUJI GT-IIx Type II Chrome 46 1988 Japan Japan
Compact Cassette AXIA GT-IIx 54 Type II Chrome 1988 Japan AXIA FUJI GT-IIx Type II Chrome 54 1988 Japan Japan
Compact Cassette AXIA GT-IIx 60 Type II Chrome 1988 Japan AXIA FUJI GT-IIx Type II Chrome 60 1988 Japan Japan
Compact Cassette AXIA GT-IIx 74 Type II Chrome 1988 Japan AXIA FUJI GT-IIx Type II Chrome 74 1988 Japan Japan