AXIA

AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA JC 46 "JC 46 MO With the Wind" Type I Normal 1987 Japan AXIA FUJI JC JC 46 MO With the Wind Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 FW" Type I Normal 1987 Japan AXIA FUJI JC JC 46 FW Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 KS" Type I Normal 1987 Japan AXIA FUJI JC JC 46 KS Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA JC 46 "JC 46 HR Rugby Football" Type I Normal 1987 Japan AXIA FUJI JC JC 46 HR Rugby Football Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA PS-IIs 46 Type II Chrome 1987 Japan AXIA FUJI PS-IIs Type II Chrome 46 1987 Japan Japan
Compact Cassette AXIA PS-IIs 54 Type II Chrome 1987 Japan AXIA FUJI PS-IIs Type II Chrome 54 1987 Japan Japan
Compact Cassette AXIA PS-IIs 60 Type II Chrome 1987 Japan AXIA FUJI PS-IIs Type II Chrome 60 1987 Japan Japan
Compact Cassette AXIA PS-IIs 90 Type II Chrome 1987 Japan AXIA FUJI PS-IIs Type II Chrome 90 1987 Japan Japan
Compact Cassette AXIA PS-IIx 46 Type II Chrome 1987 Japan AXIA FUJI PS-IIx Type II Chrome 46 1987 Japan Japan
Compact Cassette AXIA PS-IIx 50 Type II Chrome 1987 Japan AXIA FUJI PS-IIx Type II Chrome 50 1987 Japan Japan
Compact Cassette AXIA PS-IIx 54 Type II Chrome 1987 Japan AXIA FUJI PS-IIx Type II Chrome 54 1987 Japan Japan
Compact Cassette AXIA PS-IIx 90 Type II Chrome 1987 Japan AXIA FUJI PS-IIx Type II Chrome 90 1987 Japan Japan
Compact Cassette AXIA PS-Is 46 Type I Normal 1987 Japan AXIA FUJI PS-Is Type I Normal 46 1987 Japan Japan
Compact Cassette AXIA PS-Is 54 Type I Normal 1987 Japan AXIA FUJI PS-Is Type I Normal 54 1987 Japan Japan
Compact Cassette AXIA PS-Is 60 Type I Normal 1987 Japan AXIA FUJI PS-Is Type I Normal 60 1987 Japan Japan
Compact Cassette AXIA PS-Is 90 Type I Normal 1987 Japan AXIA FUJI PS-Is Type I Normal 90 1987 Japan Japan
Digital Audio Tape AXIA 60 "DA" Type IV Metal 1987 Japan AXIA FUJI DA Type IV Metal 60 1987 Japan Japan
Digital Audio Tape AXIA 120 "DA" Type IV Metal 1987 Japan AXIA FUJI DA Type IV Metal 120 1987 Japan Japan
Compact Cassette AXIA GT-IIx 46 Type II Chrome 1988 Japan AXIA FUJI GT-IIx Type II Chrome 46 1988 Japan Japan
Compact Cassette AXIA GT-IIx 54 Type II Chrome 1988 Japan AXIA FUJI GT-IIx Type II Chrome 54 1988 Japan Japan