AXIA

AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA Box 1 90 "BOX1B 90" Type I Normal 1996 Japan AXIA FUJI Box 1 BOX1B 90 Type I Normal 90 1996 Japan Japan
Compact Cassette AXIA Box 2 46 "BOX2B 46" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 46 Type II Chrome 46 1996 Japan Japan
Compact Cassette AXIA Box 2 50 "BOX2B 50" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 50 Type II Chrome 50 1996 Japan Japan
Compact Cassette AXIA Box 2 54 "BOX2B 54" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 54 Type II Chrome 54 1996 Japan Japan
Compact Cassette AXIA Box 2 60 "BOX2B 60" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 60 Type II Chrome 60 1996 Japan Japan
Compact Cassette AXIA Box 2 64 "BOX2B 64" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 64 Type II Chrome 64 1996 Japan Japan
Compact Cassette AXIA Box 2 70 "BOX2B 70" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 70 Type II Chrome 70 1996 Japan Japan
Compact Cassette AXIA Box 2 74 "BOX2B 74" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 74 Type II Chrome 74 1996 Japan Japan
Compact Cassette AXIA Box 2 90 "BOX2B 90" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 90 Type II Chrome 90 1996 Japan Japan
Compact Cassette AXIA J`z 1 12 "JZ1F 12" Type I Normal 1996 Japan AXIA FUJI J`z 1 JZ1F 12 Type I Normal 12 1996 Japan Japan
Compact Cassette AXIA J`z 1 20 "JZ1F 20" Type I Normal 1996 Japan AXIA FUJI J`z 1 JZ1F 20 Type I Normal 20 1996 Japan Japan
Compact Cassette AXIA J`z 1 40 "JZ1F 40" Type I Normal 1996 Japan AXIA FUJI J`z 1 JZ1F 40 Type I Normal 40 1996 Japan Japan
Compact Cassette AXIA J`z 1 46 "JZ1F 46" Type I Normal 1996 Japan AXIA FUJI J`z 1 JZ1F 46 Type I Normal 46 1996 Japan Japan
Compact Cassette AXIA J`z 1 50 "JZ1F 50" Type I Normal 1996 Japan AXIA FUJI J`z 1 JZ1F 50 Type I Normal 50 1996 Japan Japan
Compact Cassette AXIA J`z 1 54 "JZ1F 54" Type I Normal 1996 Japan AXIA FUJI J`z 1 JZ1F 54 Type I Normal 54 1996 Japan Japan
Compact Cassette AXIA J`z 1 60 "JZ1F 60" Type I Normal 1996 Japan AXIA FUJI J`z 1 JZ1F 60 Type I Normal 60 1996 Japan Japan
Compact Cassette AXIA J`z 1 64 "JZ1F 64" Type I Normal 1996 Japan AXIA FUJI J`z 1 JZ1F 64 Type I Normal 64 1996 Japan Japan
Compact Cassette AXIA J`z 1 70 "JZ1F 70" Type I Normal 1996 Japan AXIA FUJI J`z 1 JZ1F 70 Type I Normal 70 1996 Japan Japan
Compact Cassette AXIA J`z 1 74 "JZ1F 74" Type I Normal 1996 Japan AXIA FUJI J`z 1 JZ1F 74 Type I Normal 74 1996 Japan Japan
Compact Cassette AXIA J`z 1 80 "JZ1F 80" Type I Normal 1996 Japan AXIA FUJI J`z 1 JZ1F 80 Type I Normal 80 1996 Japan Japan