AXIA

AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
2 pack AXIA Z 50 "Z2A 502" Type II Chrome 1995 Japan AXIA FUJI Z Z2A 502 Type II Chrome 50 1995 Japan Japan
2 pack AXIA Z 90 "Z2A 902" Type II Chrome 1995 Japan AXIA FUJI Z Z2A 902 Type II Chrome 90 1995 Japan Japan
Compact Cassette AXIA Be 10 "BE1A 10" Type I Normal 1996 Japan AXIA FUJI Be BE1A 10 Type I Normal 10 1996 Japan Japan
Compact Cassette AXIA Be 46 "BE1A 46" Type I Normal 1996 Japan AXIA FUJI Be BE1A 46 Type I Normal 46 1996 Japan Japan
Compact Cassette AXIA Be 50 "BE1A 50" Type I Normal 1996 Japan AXIA FUJI Be BE1A 50 Type I Normal 50 1996 Japan Japan
Compact Cassette AXIA Be 54 "BE1A 54" Type I Normal 1996 Japan AXIA FUJI Be BE1A 54 Type I Normal 54 1996 Japan Japan
Compact Cassette AXIA Be 60 "BE1A 60" Type I Normal 1996 Japan AXIA FUJI Be BE1A 60 Type I Normal 60 1996 Japan Japan
Compact Cassette AXIA Be 64 "BE1A 64" Type I Normal 1996 Japan AXIA FUJI Be BE1A 64 Type I Normal 64 1996 Japan Japan
Compact Cassette AXIA Be 70 "BE1A 70" Type I Normal 1996 Japan AXIA FUJI Be BE1A 70 Type I Normal 70 1996 Japan Japan
Compact Cassette AXIA Be 80 Type I Normal 1996 Japan AXIA FUJI Be Type I Normal 80 1996 Japan Japan
Compact Cassette AXIA Be 90 "BE1A 90" Type I Normal 1996 Japan AXIA FUJI Be BE1A 90 Type I Normal 90 1996 Japan Japan
Compact Cassette AXIA Be 120 "BE1A 120" Type I Normal 1996 Japan AXIA FUJI Be BE1A 120 Type I Normal 120 1996 Japan Japan
Compact Cassette AXIA Be 10 "BE2A 10" Type II Chrome 1996 Japan AXIA FUJI Be BE2A 10 Type II Chrome 10 1996 Japan Japan
Compact Cassette AXIA Be 46 "BE2A 46" Type II Chrome 1996 Japan AXIA FUJI Be BE2A 46 Type II Chrome 46 1996 Japan Japan
Compact Cassette AXIA Be 50 "BE2A 50" Type II Chrome 1996 Japan AXIA FUJI Be BE2A 50 Type II Chrome 50 1996 Japan Japan
Compact Cassette AXIA Be 54 "BE2A 54" Type II Chrome 1996 Japan AXIA FUJI Be BE2A 54 Type II Chrome 54 1996 Japan Japan
Compact Cassette AXIA Be 60 "BE2A 60" Type II Chrome 1996 Japan AXIA FUJI Be BE2A 60 Type II Chrome 60 1996 Japan Japan
Compact Cassette AXIA Be 64 "BE2A 64" Type II Chrome 1996 Japan AXIA FUJI Be BE2A 64 Type II Chrome 64 1996 Japan Japan
Compact Cassette AXIA Be 70 "BE2A 70" Type II Chrome 1996 Japan AXIA FUJI Be BE2A 70 Type II Chrome 70 1996 Japan Japan
Compact Cassette AXIA Be 80 "BE2A 80" Type II Chrome 1996 Japan AXIA FUJI Be BE2A 80 Type II Chrome 80 1996 Japan Japan