AXIA

AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA Be 90 "BE2A 90" Type II Chrome 1996 Japan AXIA FUJI Be BE2A 90 Type II Chrome 90 1996 Japan Japan
Compact Cassette AXIA Be 120 "BE2A 120" Type II Chrome 1996 Japan AXIA FUJI Be BE2A 120 Type II Chrome 120 1996 Japan Japan
Compact Cassette AXIA Box 1 46 "BOX1B 46" Type I Normal 1996 Japan AXIA FUJI Box 1 BOX1B 46 Type I Normal 46 1996 Japan Japan
Compact Cassette AXIA Box 1 50 "BOX1B 50" Type I Normal 1996 Japan AXIA FUJI Box 1 BOX1B 50 Type I Normal 50 1996 Japan Japan
Compact Cassette AXIA Box 1 54 "BOX1B 54" Type I Normal 1996 Japan AXIA FUJI Box 1 BOX1B 54 Type I Normal 54 1996 Japan Japan
Compact Cassette AXIA Box 1 60 "BOX1B 60" Type I Normal 1996 Japan AXIA FUJI Box 1 BOX1B 60 Type I Normal 60 1996 Japan Japan
Compact Cassette AXIA Box 1 64 "BOX1B 64" Type I Normal 1996 Japan AXIA FUJI Box 1 BOX1B 64 Type I Normal 64 1996 Japan Japan
Compact Cassette AXIA Box 1 70 "BOX1B 70" Type I Normal 1996 Japan AXIA FUJI Box 1 BOX1B 70 Type I Normal 70 1996 Japan Japan
Compact Cassette AXIA Box 1 74 "BOX1B 74" Type I Normal 1996 Japan AXIA FUJI Box 1 BOX1B 74 Type I Normal 74 1996 Japan Japan
Compact Cassette AXIA Box 1 90 "BOX1B 90" Type I Normal 1996 Japan AXIA FUJI Box 1 BOX1B 90 Type I Normal 90 1996 Japan Japan
Compact Cassette AXIA Box 2 46 "BOX2B 46" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 46 Type II Chrome 46 1996 Japan Japan
Compact Cassette AXIA Box 2 50 "BOX2B 50" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 50 Type II Chrome 50 1996 Japan Japan
Compact Cassette AXIA Box 2 54 "BOX2B 54" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 54 Type II Chrome 54 1996 Japan Japan
Compact Cassette AXIA Box 2 60 "BOX2B 60" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 60 Type II Chrome 60 1996 Japan Japan
Compact Cassette AXIA Box 2 64 "BOX2B 64" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 64 Type II Chrome 64 1996 Japan Japan
Compact Cassette AXIA Box 2 70 "BOX2B 70" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 70 Type II Chrome 70 1996 Japan Japan
Compact Cassette AXIA Box 2 74 "BOX2B 74" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 74 Type II Chrome 74 1996 Japan Japan
Compact Cassette AXIA Box 2 90 "BOX2B 90" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 90 Type II Chrome 90 1996 Japan Japan
Compact Cassette AXIA J`z 1 12 "JZ1F 12" Type I Normal 1996 Japan AXIA FUJI J`z 1 JZ1F 12 Type I Normal 12 1996 Japan Japan
Compact Cassette AXIA J`z 1 20 "JZ1F 20" Type I Normal 1996 Japan AXIA FUJI J`z 1 JZ1F 20 Type I Normal 20 1996 Japan Japan