AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand	Manufacturer	Model	Description	Type	Length	Year	Made in	Market
AXIA	FUJI	J`z 1	JZ1F 90	Type I Normal	90	1996	Japan	Japan
AXIA	FUJI	J`z 1	JZ1F 120	Type I Normal	120	1996	Japan	Japan
AXIA	FUJI	J`z 1	JZ1F 150	Type I Normal	150	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 12	Type II Chrome	12	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 20	Type II Chrome	20	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 40	Type II Chrome	40	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 46	Type II Chrome	46	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 50	Type II Chrome	50	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 54	Type II Chrome	54	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 60	Type II Chrome	60	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 64	Type II Chrome	64	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 70	Type II Chrome	70	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 74	Type II Chrome	74	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 80	Type II Chrome	80	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 90	Type II Chrome	90	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 120	Type II Chrome	120	1996	Japan	Japan
AXIA	FUJI	J`z 2	JZ2F 150	Type II Chrome	150	1996	Japan	Japan
AXIA	FUJI	J`z Metal	JZMF 46	Type IV Metal	46	1996	Japan	Japan
AXIA	FUJI	J`z Metal	JZMF 50	Type IV Metal	50	1996	Japan	Japan
AXIA	FUJI	J`z Metal	JZMF 54	Type IV Metal	54	1996	Japan	Japan