AXIA

AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-Metal 74 "PSMH 74" Type IV Metal 1996 Japan AXIA FUJI PS-Metal PSMH 74 Type IV Metal 74 1996 Japan Japan
Compact Cassette AXIA PS-Metal 80 "PSMH 80" Type IV Metal 1996 Japan AXIA FUJI PS-Metal PSMH 80 Type IV Metal 80 1996 Japan Japan
Compact Cassette AXIA PS-Metal 90 "PSMH 90" Type IV Metal 1996 Japan AXIA FUJI PS-Metal PSMH 90 Type IV Metal 90 1996 Japan Japan
Compact Cassette AXIA A1 10 "A1SB 10" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 10 Type I Normal 10 1997 Japan Japan
Compact Cassette AXIA A1 20 "A1SB 20" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 20 Type I Normal 20 1997 Japan Japan
Compact Cassette AXIA A1 30 "A1SB 30" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 30 Type I Normal 30 1997 Japan Japan
Compact Cassette AXIA A1 46 "A1SB 46" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 46 Type I Normal 46 1997 Japan Japan
Compact Cassette AXIA A1 60 "A1SB 60" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 60 Type I Normal 60 1997 Japan Japan
Compact Cassette AXIA A1 90 "A1SB 90" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 90 Type I Normal 90 1997 Japan Japan
Compact Cassette AXIA A1 120 "A1SB 120" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 120 Type I Normal 120 1997 Japan Japan
Compact Cassette AXIA A1 150 "A1SB 150" Type I Normal 1997 Japan AXIA FUJI A1 A1SB 150 Type I Normal 150 1997 Japan Japan
Compact Cassette AXIA Box 1 46 "BOX1C 46" Type I Normal 1997 Japan AXIA FUJI Box 1 BOX1C 46 Type I Normal 46 1997 Japan Japan
Compact Cassette AXIA Box 1 50 "BOX1C 50" Type I Normal 1997 Japan AXIA FUJI Box 1 BOX1C 50 Type I Normal 50 1997 Japan Japan
Compact Cassette AXIA Box 1 54 "BOX1C 54" Type I Normal 1997 Japan AXIA FUJI Box 1 BOX1C 54 Type I Normal 54 1997 Japan Japan
Compact Cassette AXIA Box 1 60 "BOX1C 60" Type I Normal 1997 Japan AXIA FUJI Box 1 BOX1C 60 Type I Normal 60 1997 Japan Japan
Compact Cassette AXIA Box 1 70 "BOX1C 70" Type I Normal 1997 Japan AXIA FUJI Box 1 BOX1C 70 Type I Normal 70 1997 Japan Japan
Compact Cassette AXIA Box 1 74 "BOX1C 74" Type I Normal 1997 Japan AXIA FUJI Box 1 BOX1C 74 Type I Normal 74 1997 Japan Japan
Compact Cassette AXIA Box 1 90 "BOX1C 90" Type I Normal 1997 Japan AXIA FUJI Box 1 BOX1C 90 Type I Normal 90 1997 Japan Japan
Compact Cassette AXIA Box 1 120 "BOX1C 120" Type I Normal 1997 Japan AXIA FUJI Box 1 BOX1C 120 Type I Normal 120 1997 Japan Japan
Compact Cassette AXIA Box 2 46 "BOX2C 46" Type II Chrome 1997 Japan AXIA FUJI Box 2 BOX2C 46 Type II Chrome 46 1997 Japan Japan