AXIA

AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA K Metal 46 "KMC 46" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 46 Type IV Metal 46 1997 Japan Japan
Compact Cassette AXIA K Metal 50 "KMC 50" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 50 Type IV Metal 50 1997 Japan Japan
Compact Cassette AXIA K Metal 54 "KMC 54" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 54 Type IV Metal 54 1997 Japan Japan
Compact Cassette AXIA K Metal 60 "KMC 60" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 60 Type IV Metal 60 1997 Japan Japan
Compact Cassette AXIA K Metal 64 "KMC 64" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 64 Type IV Metal 64 1997 Japan Japan
Compact Cassette AXIA K Metal 70 "KMC 70" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 70 Type IV Metal 70 1997 Japan Japan
Compact Cassette AXIA K Metal 74 "KMC 74" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 74 Type IV Metal 74 1997 Japan Japan
Compact Cassette AXIA K Metal 80 "KMC 80" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 80 Type IV Metal 80 1997 Japan Japan
Compact Cassette AXIA K Metal 90 "KMC 90" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 90 Type IV Metal 90 1997 Japan Japan
Compact Cassette AXIA K Metal 100 "KMC 100" Type IV Metal 1997 Japan AXIA FUJI K Metal KMC 100 Type IV Metal 100 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 30 "PS2J 30" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 30 Type II Chrome 30 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 40 "PS2J 40" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 40 Type II Chrome 40 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 46 "PS2J 46" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 46 Type II Chrome 46 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 50 "PS2J 50" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 50 Type II Chrome 50 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 54 "PS2J 54" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 54 Type II Chrome 54 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 60 "PS2J 60" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 60 Type II Chrome 60 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 64 "PS2J 64" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 64 Type II Chrome 64 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 70 "PS2J 70" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 70 Type II Chrome 70 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 74 "PS2J 74" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 74 Type II Chrome 74 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 80 "PS2J 80" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 80 Type II Chrome 80 1997 Japan Japan