AXIA

AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-II / PS-2 90 "PS2J 90" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 90 Type II Chrome 90 1997 Japan Japan
Compact Cassette AXIA PS-II / PS-2 120 "PS2J 120" Type II Chrome 1997 Japan AXIA FUJI PS-II / PS-2 PS2J 120 Type II Chrome 120 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1J 30" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 30 Type I Normal 30 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1J 40" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 40 Type I Normal 40 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1J 46" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 46 Type I Normal 46 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1J 50" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 50 Type I Normal 50 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1J 54" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 54 Type I Normal 54 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1J 60" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 60 Type I Normal 60 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1J 64" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 64 Type I Normal 64 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1J 70" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 70 Type I Normal 70 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "PS1J 74" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 74 Type I Normal 74 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1J 80" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 80 Type I Normal 80 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1J 90" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 90 Type I Normal 90 1997 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1J 120" Type I Normal 1997 Japan AXIA FUJI PS-I / PS-1 PS1J 120 Type I Normal 120 1997 Japan Japan
Compact Cassette AXIA PS-Metal 40 "PSMJ 40" Type IV Metal 1997 Japan AXIA FUJI PS-Metal PSMJ 40 Type IV Metal 40 1997 Japan Japan
Compact Cassette AXIA PS-Metal 46 "PSMJ 46" Type IV Metal 1997 Japan AXIA FUJI PS-Metal PSMJ 46 Type IV Metal 46 1997 Japan Japan
Compact Cassette AXIA PS-Metal 50 "PSMJ 50" Type IV Metal 1997 Japan AXIA FUJI PS-Metal PSMJ 50 Type IV Metal 50 1997 Japan Japan
Compact Cassette AXIA PS-Metal 60 "PSMJ 60" Type IV Metal 1997 Japan AXIA FUJI PS-Metal PSMJ 60 Type IV Metal 60 1997 Japan Japan
Compact Cassette AXIA PS-Metal 64 "PSMJ 64" Type IV Metal 1997 Japan AXIA FUJI PS-Metal PSMJ 64 Type IV Metal 64 1997 Japan Japan
Compact Cassette AXIA PS-Metal 70 "PSMJ 70" Type IV Metal 1997 Japan AXIA FUJI PS-Metal PSMJ 70 Type IV Metal 70 1997 Japan Japan