AXIA

AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-II / PS-2 120 "PS2K 120" Type II Chrome 1998 Japan AXIA FUJI PS-II / PS-2 PS2K 120 Type II Chrome 120 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1K 30" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 30 Type I Normal 30 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1K 40" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 40 Type I Normal 40 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1K 46" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 46 Type I Normal 46 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1K 50" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 50 Type I Normal 50 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1K 54" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 54 Type I Normal 54 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1K 60" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 60 Type I Normal 60 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "Judy and Mary" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 Judy and Mary Type I Normal 60 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1K 64" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 64 Type I Normal 64 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1K 70" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 70 Type I Normal 70 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "PS1K 74" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 74 Type I Normal 74 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "Judy and Mary" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 Judy and Mary Type I Normal 74 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1K 80" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 80 Type I Normal 80 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1K 90" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 90 Type I Normal 90 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "Judy and Mary" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 Judy and Mary Type I Normal 90 1998 Japan Japan
Compact Cassette AXIA PS-I / PS-1 120 "PS1K 120" Type I Normal 1998 Japan AXIA FUJI PS-I / PS-1 PS1K 120 Type I Normal 120 1998 Japan Japan
Compact Cassette AXIA Box Limited 60 "Gimme a Break!" Type II Chrome 1999 Japan AXIA FUJI Box Limited Gimme a Break! Type II Chrome 60 1999 Japan Japan
Compact Cassette AXIA Box Limited 60 "Dream Game" Type II Chrome 1999 Japan AXIA FUJI Box Limited Dream Game Type II Chrome 60 1999 Japan Japan
Compact Cassette AXIA Box Limited 60 "Bashment Sound" Type II Chrome 1999 Japan AXIA FUJI Box Limited Bashment Sound Type II Chrome 60 1999 Japan Japan
Compact Cassette AXIA Box Limited 60 "Perfect Sound" Type II Chrome 1999 Japan AXIA FUJI Box Limited Perfect Sound Type II Chrome 60 1999 Japan Japan