AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
3 pack AXIA AU-IIx 46 "AU-2X 46" Type II Chrome 1991 Japan AXIA FUJI AU-IIx AU-2X 46 Type II Chrome 46 1991 Japan Japan
2 pack AXIA GT-II 90 "For Car Audio" Type II Chrome 1985 Japan AXIA FUJI GT-II For Car Audio Type II Chrome 90 1985 Japan Japan
2 pack AXIA JP 46 Type I Normal 1985 Japan AXIA FUJI JP Type I Normal 46 1985 Japan Japan
2 pack AXIA JP 60 Type I Normal 1985 Japan AXIA FUJI JP Type I Normal 60 1985 Japan Japan
2 pack AXIA JP 90 Type I Normal 1985 Japan AXIA FUJI JP Type I Normal 90 1985 Japan Japan
2 pack AXIA JP 120 Type I Normal 1985 Japan AXIA FUJI JP Type I Normal 120 1985 Japan Japan
2 pack AXIA JP-F 46 Type I Normal 1985 Japan AXIA FUJI JP-F Type I Normal 46 1985 Japan Japan
2 pack AXIA JP-F 60 Type I Normal 1985 Japan AXIA FUJI JP-F Type I Normal 60 1985 Japan Japan
2 pack AXIA JP-F 90 Type I Normal 1985 Japan AXIA FUJI JP-F Type I Normal 90 1985 Japan Japan
2 pack AXIA JP-F 120 Type I Normal 1985 Japan AXIA FUJI JP-F Type I Normal 120 1985 Japan Japan
2 pack AXIA PS-II / PS-2 46 Type II Chrome 1985 Japan AXIA FUJI PS-II / PS-2 Type II Chrome 46 1985 Japan Japan
2 pack AXIA PS-II / PS-2 54 Type II Chrome 1985 Japan AXIA FUJI PS-II / PS-2 Type II Chrome 54 1985 Japan Japan
2 pack AXIA PS-II / PS-2 60 Type II Chrome 1985 Japan AXIA FUJI PS-II / PS-2 Type II Chrome 60 1985 Japan Japan
2 pack AXIA PS-II / PS-2 90 Type II Chrome 1985 Japan AXIA FUJI PS-II / PS-2 Type II Chrome 90 1985 Japan Japan
2 pack AXIA PS-I / PS-1 54 Type I Normal 1985 Japan AXIA FUJI PS-I / PS-1 Type I Normal 54 1985 Japan Japan
2 pack AXIA PS-IIx 46 Type II Chrome 1987 Japan AXIA FUJI PS-IIx Type II Chrome 46 1987 Japan Japan
2 pack AXIA PS-IIx 50 Type II Chrome 1987 Japan AXIA FUJI PS-IIx Type II Chrome 50 1987 Japan Japan
2 pack AXIA PS-IIx 60 Type II Chrome 1987 Japan AXIA FUJI PS-IIx Type II Chrome 60 1987 Japan Japan
2 pack AXIA PS-IIx 74 Type II Chrome 1987 Japan AXIA FUJI PS-IIx Type II Chrome 74 1987 Japan Japan
2 pack AXIA PS-Is 54 Type I Normal 1987 Japan AXIA FUJI PS-Is Type I Normal 54 1987 Japan Japan