AXIA

AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA J`z 2 Color 120 "JZ2K 120" Type II Chrome 2003 Japan AXIA FUJI J`z 2 Color JZ2K 120 Type II Chrome 120 2003 Japan Japan
Compact Cassette AXIA DX1 74 Type I Normal 2007 Japan AXIA FUJI DX1 Type I Normal 74 2007 Japan Japan
Compact Cassette AXIA DX1 90 Type I Normal 2007 Japan AXIA FUJI DX1 Type I Normal 90 2007 Japan Japan
Compact Cassette AXIA A1 60 Type I Normal 2012 China AXIA FUJI A1 Type I Normal 60 2012 China
Compact Cassette AXIA A1 74 Type I Normal 2012 China AXIA FUJI A1 Type I Normal 74 2012 China
Compact Cassette AXIA A1 Color 90 Type I Normal 2012 China AXIA FUJI A1 Color Type I Normal 90 2012 China
Compact Cassette AXIA A1 Color 120 Type I Normal 2012 China AXIA FUJI A1 Color Type I Normal 120 2012 China
Compact Cassette AXIA CLC Cleaning Cassette Japan AXIA FUJI CLC Cleaning Cassette Japan Japan
Compact Cassette AXIA CLC Cleaning Cassette Japan AXIA FUJI CLC Cleaning Cassette Japan Japan
Compact Cassette AXIA J`z 1 74 Type I Normal Japan AXIA FUJI J`z 1 Type I Normal 74 Japan Japan
Compact Cassette AXIA PS-Is 46 "PS-Is 46" Type I Normal Japan AXIA FUJI PS-Is PS-Is 46 Type I Normal 46 Japan Japan
VHS, Video Home System AXIA Hello Kitty 120 "T-120 HK HG BL" Type I Normal 2000 Japan AXIA FUJI Hello Kitty T-120 HK HG BL Type I Normal 120 2000 Japan Japan
VHS, Video Home System AXIA Hello Kitty 120 "T-120 HK HG" Type I Normal 2000 Japan AXIA FUJI Hello Kitty T-120 HK HG Type I Normal 120 2000 Japan Japan