AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-Ix 46 Type I Normal 1988 Japan AXIA FUJI PS-Ix - Type I Normal 46 1988 Japan Japan
Compact Cassette AXIA PS-Ix 50 Type I Normal 1988 Japan AXIA FUJI PS-Ix - Type I Normal 50 1988 Japan Japan
Compact Cassette AXIA PS-Ix 54 Type I Normal 1988 Japan AXIA FUJI PS-Ix - Type I Normal 54 1988 Japan Japan
Compact Cassette AXIA PS-Ix 60 Type I Normal 1988 Japan AXIA FUJI PS-Ix - Type I Normal 60 1988 Japan Japan
Compact Cassette AXIA PS-Ix 74 Type I Normal 1988 Japan AXIA FUJI PS-Ix - Type I Normal 74 1988 Japan Japan
Compact Cassette AXIA PS-Ix 90 Type I Normal 1988 Japan AXIA FUJI PS-Ix - Type I Normal 90 1988 Japan Japan
Compact Cassette AXIA PS-Ix 46 "PS-1x46" Type I Normal 1989 Japan AXIA FUJI PS-Ix PS-1x46 Type I Normal 46 1989 Japan Japan
Compact Cassette AXIA PS-Ix 50 "PS-1x50" Type I Normal 1989 Japan AXIA FUJI PS-Ix PS-1x50 Type I Normal 50 1989 Japan Japan
Compact Cassette AXIA PS-Ix 54 Type I Normal 1989 Japan AXIA FUJI PS-Ix - Type I Normal 54 1989 Japan Japan
Compact Cassette AXIA PS-Ix 60 "PS-1x60" Type I Normal 1989 Japan AXIA FUJI PS-Ix PS-1x60 Type I Normal 60 1989 Japan Japan
Compact Cassette AXIA PS-Ix 74 "PS-1x74" Type I Normal 1989 Japan AXIA FUJI PS-Ix PS-1x74 Type I Normal 74 1989 Japan Japan
Compact Cassette AXIA PS-Ix 90 "PS-1x90" Type I Normal 1989 Japan AXIA FUJI PS-Ix PS-1x90 Type I Normal 90 1989 Japan Japan
Compact Cassette AXIA PS-Ix 46 "PS-1X A 46" Type I Normal 1991 Japan AXIA FUJI PS-Ix PS-1X A 46 Type I Normal 46 1991 Japan Japan
Compact Cassette AXIA PS-Ix 50 "PS-1X A 50" Type I Normal 1991 Japan AXIA FUJI PS-Ix PS-1X A 50 Type I Normal 50 1991 Japan Japan
Compact Cassette AXIA PS-Ix 54 "PS-1X A 54" Type I Normal 1991 Japan AXIA FUJI PS-Ix PS-1X A 54 Type I Normal 54 1991 Japan Japan
Compact Cassette AXIA PS-Ix 60 "PS-1X A 60" Type I Normal 1991 Japan AXIA FUJI PS-Ix PS-1X A 60 Type I Normal 60 1991 Japan Japan
Compact Cassette AXIA PS-Ix 64 "PS-1X A 64" Type I Normal 1991 Japan AXIA FUJI PS-Ix PS-1X A 64 Type I Normal 64 1991 Japan Japan
Compact Cassette AXIA PS-Ix 74 "PS-1X A 74" Type I Normal 1991 Japan AXIA FUJI PS-Ix PS-1X A 74 Type I Normal 74 1991 Japan Japan
Compact Cassette AXIA PS-Ix 90 "PS-1X A 90" Type I Normal 1991 Japan AXIA FUJI PS-Ix PS-1X A 90 Type I Normal 90 1991 Japan Japan