AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.
| Image | Brand | Manufacturer | Model | Description | Type | Length | Year | Made in | Market |
|---|---|---|---|---|---|---|---|---|---|
|
AXIA | FUJI | AU-IVx | - | Type IV Metal | 46 | 1991 | Japan | Japan |
|
AXIA | FUJI | AU-IVx | - | Type IV Metal | 50 | 1991 | Japan | Japan |
|
AXIA | FUJI | AU-IVx | - | Type IV Metal | 54 | 1991 | Japan | Japan |
|
AXIA | FUJI | AU-IVx | AU-4X 60 | Type IV Metal | 60 | 1991 | Japan | Japan |
|
AXIA | FUJI | AU-IVx | - | Type IV Metal | 64 | 1991 | Japan | Japan |
|
AXIA | FUJI | AU-IVx | - | Type IV Metal | 74 | 1991 | Japan | Japan |
|
AXIA | FUJI | AU-IVx | - | Type IV Metal | 90 | 1991 | Japan | Japan |
|
AXIA | FUJI | AU-IVx | AU4X A 46 | Type IV Metal | 46 | 1993 | Japan | Japan |
|
AXIA | FUJI | AU-IVx | AU4X A 54 | Type IV Metal | 54 | 1993 | Japan | Japan |
|
AXIA | FUJI | AU-IVx | AU4X A 60 | Type IV Metal | 60 | 1993 | Japan | Japan |
|
AXIA | FUJI | AU-IVx | AU4X A 74 | Type IV Metal | 74 | 1993 | Japan | Japan |
|
AXIA | FUJI | AU-IVx | AU4X A 80 | Type IV Metal | 80 | 1993 | Japan | Japan |
|
AXIA | FUJI | AU-IVx | AU4X A 90 | Type IV Metal | 90 | 1993 | Japan | Japan |
