AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA K2 10 "K2A 10" Type II Chrome 1993 Japan AXIA FUJI K2 K2A 10 Type II Chrome 10 1993 Japan Japan
Compact Cassette AXIA K2 46 "K2A 46" Type II Chrome 1993 Japan AXIA FUJI K2 K2A 46 Type II Chrome 46 1993 Japan Japan
Compact Cassette AXIA K2 50 "K2A 50" Type II Chrome 1993 Japan AXIA FUJI K2 K2A 50 Type II Chrome 50 1993 Japan Japan
Compact Cassette AXIA K2 54 "K2A 54" Type II Chrome 1993 Japan AXIA FUJI K2 K2A 54 Type II Chrome 54 1993 Japan Japan
Compact Cassette AXIA K2 60 "K2A 60" Type II Chrome 1993 Japan AXIA FUJI K2 K2A 60 Type II Chrome 60 1993 Japan Japan
Compact Cassette AXIA K2 64 "K2A 64" Type II Chrome 1993 Japan AXIA FUJI K2 K2A 64 Type II Chrome 64 1993 Japan Japan
Compact Cassette AXIA K2 70 "K2A 70" Type II Chrome 1993 Japan AXIA FUJI K2 K2A 70 Type II Chrome 70 1993 Japan Japan
Compact Cassette AXIA K2 74 "K2A 74" Type II Chrome 1993 Japan AXIA FUJI K2 K2A 74 Type II Chrome 74 1993 Japan Japan
Compact Cassette AXIA K2 80 "K2A 80" Type II Chrome 1993 Japan AXIA FUJI K2 K2A 80 Type II Chrome 80 1993 Japan Japan
Compact Cassette AXIA K2 90 "K2A 90" Type II Chrome 1993 Japan AXIA FUJI K2 K2A 90 Type II Chrome 90 1993 Japan Japan
Compact Cassette AXIA K2 10 "K2B 10" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 10 Type II Chrome 10 1995 Japan Japan
Compact Cassette AXIA K2 46 "K2B 46" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 46 Type II Chrome 46 1995 Japan Japan
Compact Cassette AXIA K2 50 "K2B 50" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 50 Type II Chrome 50 1995 Japan Japan
Compact Cassette AXIA K2 54 "K2B 54" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 54 Type II Chrome 54 1995 Japan Japan
Compact Cassette AXIA K2 60 "K2B 60" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 60 Type II Chrome 60 1995 Japan Japan
Compact Cassette AXIA K2 64 "K2B 64" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 64 Type II Chrome 64 1995 Japan Japan
Compact Cassette AXIA K2 70 "K2B 70" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 70 Type II Chrome 70 1995 Japan Japan
Compact Cassette AXIA K2 74 "K2B 74" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 74 Type II Chrome 74 1995 Japan Japan
Compact Cassette AXIA K2 80 "K2B 80" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 80 Type II Chrome 80 1995 Japan Japan
Compact Cassette AXIA K2 100 "K2B 100" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 100 Type II Chrome 100 1995 Japan Japan
Compact Cassette AXIA K2 46 "K2C 46" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 46 Type II Chrome 46 1997 Japan Japan
Compact Cassette AXIA K2 50 "K2C 50" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 50 Type II Chrome 50 1997 Japan Japan
Compact Cassette AXIA K2 54 "K2C 54" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 54 Type II Chrome 54 1997 Japan Japan
Compact Cassette AXIA K2 60 "K2C 60" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 60 Type II Chrome 60 1997 Japan Japan
Compact Cassette AXIA K2 64 "K2C 64" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 64 Type II Chrome 64 1997 Japan Japan
Compact Cassette AXIA K2 70 "K2C 70" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 70 Type II Chrome 70 1997 Japan Japan
Compact Cassette AXIA K2 74 "K2C 74" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 74 Type II Chrome 74 1997 Japan Japan
Compact Cassette AXIA K2 80 "K2C 80" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 80 Type II Chrome 80 1997 Japan Japan
Compact Cassette AXIA K2 90 "K2C 90" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 90 Type II Chrome 90 1997 Japan Japan
Compact Cassette AXIA K2 100 "K2C 100" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 100 Type II Chrome 100 1997 Japan Japan
2 pack AXIA K2 60 "K2B 602" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 602 Type II Chrome 60 1995 Japan Japan
2 pack AXIA K2 46 "K2C 462" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 462 Type II Chrome 46 1997 Japan Japan