AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA Z1 46 Type I Normal 1995 Japan AXIA FUJI Z1 - Type I Normal 46 1995 Japan Japan
Compact Cassette AXIA Z1 50 Type I Normal 1995 Japan AXIA FUJI Z1 - Type I Normal 50 1995 Japan Japan
Compact Cassette AXIA Z1 54 Type I Normal 1995 Japan AXIA FUJI Z1 - Type I Normal 54 1995 Japan Japan
Compact Cassette AXIA Z1 60 Type I Normal 1995 Japan AXIA FUJI Z1 - Type I Normal 60 1995 Japan Japan
Compact Cassette AXIA Z1 64 Type I Normal 1995 Japan AXIA FUJI Z1 - Type I Normal 64 1995 Japan Japan
Compact Cassette AXIA Z1 70 Type I Normal 1995 Japan AXIA FUJI Z1 - Type I Normal 70 1995 Japan Japan
Compact Cassette AXIA Z1 74 "Z1A 74" Type I Normal 1995 Japan AXIA FUJI Z1 Z1A 74 Type I Normal 74 1995 Japan Japan
Compact Cassette AXIA Z1 80 Type I Normal 1995 Japan AXIA FUJI Z1 - Type I Normal 80 1995 Japan Japan
Compact Cassette AXIA Z1 90 Type I Normal 1995 Japan AXIA FUJI Z1 - Type I Normal 90 1995 Japan Japan