AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA K1 10 "K1A 10" Type I Normal 1993 Japan AXIA FUJI K1 K1A 10 Type I Normal 10 1993 Japan Japan
Compact Cassette AXIA K1 46 "K1A 46" Type I Normal 1993 Japan AXIA FUJI K1 K1A 46 Type I Normal 46 1993 Japan Japan
Compact Cassette AXIA K1 50 "K1A 50" Type I Normal 1993 Japan AXIA FUJI K1 K1A 50 Type I Normal 50 1993 Japan Japan
Compact Cassette AXIA K1 54 "K1A 54" Type I Normal 1993 Japan AXIA FUJI K1 K1A 54 Type I Normal 54 1993 Japan Japan
Compact Cassette AXIA K1 60 "K1A 60" Type I Normal 1993 Japan AXIA FUJI K1 K1A 60 Type I Normal 60 1993 Japan Japan
Compact Cassette AXIA K1 64 "K1A 64" Type I Normal 1993 Japan AXIA FUJI K1 K1A 64 Type I Normal 64 1993 Japan Japan
Compact Cassette AXIA K1 70 "K1A 70" Type I Normal 1993 Japan AXIA FUJI K1 K1A 70 Type I Normal 70 1993 Japan Japan
Compact Cassette AXIA K1 74 "K1A 74" Type I Normal 1993 Japan AXIA FUJI K1 K1A 74 Type I Normal 74 1993 Japan Japan
Compact Cassette AXIA K1 80 "K1A 80" Type I Normal 1993 Japan AXIA FUJI K1 K1A 80 Type I Normal 80 1993 Japan Japan
Compact Cassette AXIA K1 90 "K1A 90" Type I Normal 1993 Japan AXIA FUJI K1 K1A 90 Type I Normal 90 1993 Japan Japan
Compact Cassette AXIA K1 46 "K1B 46" Type I Normal 1995 Japan AXIA FUJI K1 K1B 46 Type I Normal 46 1995 Japan Japan
Compact Cassette AXIA K1 50 "K1B 50" Type I Normal 1995 Japan AXIA FUJI K1 K1B 50 Type I Normal 50 1995 Japan Japan
Compact Cassette AXIA K1 54 "K1B 54" Type I Normal 1995 Japan AXIA FUJI K1 K1B 54 Type I Normal 54 1995 Japan Japan
Compact Cassette AXIA K1 60 "K1B 60" Type I Normal 1995 Japan AXIA FUJI K1 K1B 60 Type I Normal 60 1995 Japan Japan
Compact Cassette AXIA K1 64 "K1B 64" Type I Normal 1995 Japan AXIA FUJI K1 K1B 64 Type I Normal 64 1995 Japan Japan
Compact Cassette AXIA K1 70 "K1B 70" Type I Normal 1995 Japan AXIA FUJI K1 K1B 70 Type I Normal 70 1995 Japan Japan
Compact Cassette AXIA K1 90 "K1B 90" Type I Normal 1995 Japan AXIA FUJI K1 K1B 90 Type I Normal 90 1995 Japan Japan
Compact Cassette AXIA K1 100 "K1B 100" Type I Normal 1995 Japan AXIA FUJI K1 K1B 100 Type I Normal 100 1995 Japan Japan
Compact Cassette AXIA K1 46 "K1C 46" Type I Normal 1997 Japan AXIA FUJI K1 K1C 46 Type I Normal 46 1997 Japan Japan
Compact Cassette AXIA K1 50 "K1C 50" Type I Normal 1997 Japan AXIA FUJI K1 K1C 50 Type I Normal 50 1997 Japan Japan
Compact Cassette AXIA K1 54 "K1C 54" Type I Normal 1997 Japan AXIA FUJI K1 K1C 54 Type I Normal 54 1997 Japan Japan
Compact Cassette AXIA K1 60 "K1C 60" Type I Normal 1997 Japan AXIA FUJI K1 K1C 60 Type I Normal 60 1997 Japan Japan
Compact Cassette AXIA K1 64 "K1C 64" Type I Normal 1997 Japan AXIA FUJI K1 K1C 64 Type I Normal 64 1997 Japan Japan
Compact Cassette AXIA K1 70 "K1C 70" Type I Normal 1997 Japan AXIA FUJI K1 K1C 70 Type I Normal 70 1997 Japan Japan
Compact Cassette AXIA K1 74 "K1C 74" Type I Normal 1997 Japan AXIA FUJI K1 K1C 74 Type I Normal 74 1997 Japan Japan
Compact Cassette AXIA K1 80 "K1C 80" Type I Normal 1997 Japan AXIA FUJI K1 K1C 80 Type I Normal 80 1997 Japan Japan
Compact Cassette AXIA K1 100 "K1C 100" Type I Normal 1997 Japan AXIA FUJI K1 K1C 100 Type I Normal 100 1997 Japan Japan