AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA Box 2 46 "BOX2A 46" Type II Chrome 1995 Japan AXIA FUJI Box 2 BOX2A 46 Type II Chrome 46 1995 Japan Japan
Compact Cassette AXIA Box 2 50 "BOX2A 50" Type II Chrome 1995 Japan AXIA FUJI Box 2 BOX2A 50 Type II Chrome 50 1995 Japan Japan
Compact Cassette AXIA Box 2 54 "BOX2A 54" Type II Chrome 1995 Japan AXIA FUJI Box 2 BOX2A 54 Type II Chrome 54 1995 Japan Japan
Compact Cassette AXIA Box 2 60 "BOX2A 60" Type II Chrome 1995 Japan AXIA FUJI Box 2 BOX2A 60 Type II Chrome 60 1995 Japan Japan
Compact Cassette AXIA Box 2 64 "BOX2A 64" Type II Chrome 1995 Japan AXIA FUJI Box 2 BOX2A 64 Type II Chrome 64 1995 Japan Japan
Compact Cassette AXIA Box 2 70 "BOX2A 70" Type II Chrome 1995 Japan AXIA FUJI Box 2 BOX2A 70 Type II Chrome 70 1995 Japan Japan
Compact Cassette AXIA Box 2 74 "BOX2A 74" Type II Chrome 1995 Japan AXIA FUJI Box 2 BOX2A 74 Type II Chrome 74 1995 Japan Japan
Compact Cassette AXIA Box 2 90 "BOX2A 90" Type II Chrome 1995 Japan AXIA FUJI Box 2 BOX2A 90 Type II Chrome 90 1995 Japan Japan
Compact Cassette AXIA Box 2 46 "BOX2B 46" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 46 Type II Chrome 46 1996 Japan Japan
Compact Cassette AXIA Box 2 50 "BOX2B 50" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 50 Type II Chrome 50 1996 Japan Japan
Compact Cassette AXIA Box 2 54 "BOX2B 54" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 54 Type II Chrome 54 1996 Japan Japan
Compact Cassette AXIA Box 2 60 "BOX2B 60" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 60 Type II Chrome 60 1996 Japan Japan
Compact Cassette AXIA Box 2 64 "BOX2B 64" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 64 Type II Chrome 64 1996 Japan Japan
Compact Cassette AXIA Box 2 70 "BOX2B 70" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 70 Type II Chrome 70 1996 Japan Japan
Compact Cassette AXIA Box 2 74 "BOX2B 74" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 74 Type II Chrome 74 1996 Japan Japan
Compact Cassette AXIA Box 2 90 "BOX2B 90" Type II Chrome 1996 Japan AXIA FUJI Box 2 BOX2B 90 Type II Chrome 90 1996 Japan Japan
Compact Cassette AXIA Box 2 46 "BOX2C 46" Type II Chrome 1997 Japan AXIA FUJI Box 2 BOX2C 46 Type II Chrome 46 1997 Japan Japan
Compact Cassette AXIA Box 2 46 "BOX2CV 46" Type II Chrome 1997 Japan AXIA FUJI Box 2 BOX2CV 46 Type II Chrome 46 1997 Japan Japan
Compact Cassette AXIA Box 2 50 "BOX2C 50" Type II Chrome 1997 Japan AXIA FUJI Box 2 BOX2C 50 Type II Chrome 50 1997 Japan Japan
Compact Cassette AXIA Box 2 54 "BOX2C 54" Type II Chrome 1997 Japan AXIA FUJI Box 2 BOX2C 54 Type II Chrome 54 1997 Japan Japan
Compact Cassette AXIA Box 2 60 "BOX2C 60" Type II Chrome 1997 Japan AXIA FUJI Box 2 BOX2C 60 Type II Chrome 60 1997 Japan Japan
Compact Cassette AXIA Box 2 60 "BOX2CV 60" Type II Chrome 1997 Japan AXIA FUJI Box 2 BOX2CV 60 Type II Chrome 60 1997 Japan Japan
Compact Cassette AXIA Box 2 70 "BOX2C 70" Type II Chrome 1997 Japan AXIA FUJI Box 2 BOX2C 70 Type II Chrome 70 1997 Japan Japan
Compact Cassette AXIA Box 2 74 "BOX2C 74" Type II Chrome 1997 Japan AXIA FUJI Box 2 BOX2C 74 Type II Chrome 74 1997 Japan Japan
Compact Cassette AXIA Box 2 90 "BOX2C 90" Type II Chrome 1997 Japan AXIA FUJI Box 2 BOX2C 90 Type II Chrome 90 1997 Japan Japan
Compact Cassette AXIA Box 2 120 "BOX2C 120" Type II Chrome 1997 Japan AXIA FUJI Box 2 BOX2C 120 Type II Chrome 120 1997 Japan Japan
Compact Cassette AXIA Box 2 120 "BOX2CV 120" Type II Chrome 1997 Japan AXIA FUJI Box 2 BOX2CV 120 Type II Chrome 120 1997 Japan Japan