AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA Be 2 10 "BE2A 10" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 10 Type II Chrome 10 1996 Japan Japan
Compact Cassette AXIA Be 2 46 "BE2A 46" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 46 Type II Chrome 46 1996 Japan Japan
Compact Cassette AXIA Be 2 50 "BE2A 50" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 50 Type II Chrome 50 1996 Japan Japan
Compact Cassette AXIA Be 2 54 "BE2A 54" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 54 Type II Chrome 54 1996 Japan Japan
Compact Cassette AXIA Be 2 60 "BE2A 60" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 60 Type II Chrome 60 1996 Japan Japan
Compact Cassette AXIA Be 2 64 "BE2A 64" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 64 Type II Chrome 64 1996 Japan Japan
Compact Cassette AXIA Be 2 70 "BE2A 70" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 70 Type II Chrome 70 1996 Japan Japan
Compact Cassette AXIA Be 2 80 "BE2A 80" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 80 Type II Chrome 80 1996 Japan Japan
Compact Cassette AXIA Be 2 90 "BE2A 90" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 90 Type II Chrome 90 1996 Japan Japan
Compact Cassette AXIA Be 2 120 "BE2A 120" Type II Chrome 1996 Japan AXIA FUJI Be 2 BE2A 120 Type II Chrome 120 1996 Japan Japan