AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA J`z Metal 46 "JZMB 46" Type IV Metal 1993 Japan AXIA FUJI J`z Metal JZMB 46 Type IV Metal 46 1993 Japan Japan
Compact Cassette AXIA J`z Metal 50 "JZMB 50" Type IV Metal 1993 Japan AXIA FUJI J`z Metal JZMB 50 Type IV Metal 50 1993 Japan Japan
Compact Cassette AXIA J`z Metal 54 "JZMB 54" Type IV Metal 1993 Japan AXIA FUJI J`z Metal JZMB 54 Type IV Metal 54 1993 Japan Japan
Compact Cassette AXIA J`z Metal 60 "JZMB 60" Type IV Metal 1993 Japan AXIA FUJI J`z Metal JZMB 60 Type IV Metal 60 1993 Japan Japan
Compact Cassette AXIA J`z Metal 64 "JZMB 64" Type IV Metal 1993 Japan AXIA FUJI J`z Metal JZMB 64 Type IV Metal 64 1993 Japan Japan
Compact Cassette AXIA J`z Metal 70 "JZMB 70" Type IV Metal 1993 Japan AXIA FUJI J`z Metal JZMB 70 Type IV Metal 70 1993 Japan Japan
Compact Cassette AXIA J`z Metal 74 "JZMB 74" Type IV Metal 1993 Japan AXIA FUJI J`z Metal JZMB 74 Type IV Metal 74 1993 Japan Japan
Compact Cassette AXIA J`z Metal 80 "JZMB 80" Type IV Metal 1993 Japan AXIA FUJI J`z Metal JZMB 80 Type IV Metal 80 1993 Japan Japan
Compact Cassette AXIA J`z Metal 90 "JZMB 90" Type IV Metal 1993 Japan AXIA FUJI J`z Metal JZMB 90 Type IV Metal 90 1993 Japan Japan
Compact Cassette AXIA J`z Metal 46 "JZMC 46" Type IV Metal 1995 Japan AXIA FUJI J`z Metal JZMC 46 Type IV Metal 46 1995 Japan Japan
Compact Cassette AXIA J`z Metal 50 "JZMC 50" Type IV Metal 1995 Japan AXIA FUJI J`z Metal JZMC 50 Type IV Metal 50 1995 Japan Japan
Compact Cassette AXIA J`z Metal 54 "JZMC 54" Type IV Metal 1995 Japan AXIA FUJI J`z Metal JZMC 54 Type IV Metal 54 1995 Japan Japan
Compact Cassette AXIA J`z Metal 60 "JZMC 60" Type IV Metal 1995 Japan AXIA FUJI J`z Metal JZMC 60 Type IV Metal 60 1995 Japan Japan
Compact Cassette AXIA J`z Metal 64 "JZMC 64" Type IV Metal 1995 Japan AXIA FUJI J`z Metal JZMC 64 Type IV Metal 64 1995 Japan Japan
Compact Cassette AXIA J`z Metal 70 "JZMC 70" Type IV Metal 1995 Japan AXIA FUJI J`z Metal JZMC 70 Type IV Metal 70 1995 Japan Japan
Compact Cassette AXIA J`z Metal 74 "JZMC 74" Type IV Metal 1995 Japan AXIA FUJI J`z Metal JZMC 74 Type IV Metal 74 1995 Japan Japan
Compact Cassette AXIA J`z Metal 80 "JZMC 80" Type IV Metal 1995 Japan AXIA FUJI J`z Metal JZMC 80 Type IV Metal 80 1995 Japan Japan
Compact Cassette AXIA J`z Metal 90 "JZMC 90" Type IV Metal 1995 Japan AXIA FUJI J`z Metal JZMC 90 Type IV Metal 90 1995 Japan Japan
Compact Cassette AXIA J`z Metal 46 "JZMF 46" Type IV Metal 1996 Japan AXIA FUJI J`z Metal JZMF 46 Type IV Metal 46 1996 Japan Japan
Compact Cassette AXIA J`z Metal 50 "JZMF 50" Type IV Metal 1996 Japan AXIA FUJI J`z Metal JZMF 50 Type IV Metal 50 1996 Japan Japan
Compact Cassette AXIA J`z Metal 54 "JZMF 54" Type IV Metal 1996 Japan AXIA FUJI J`z Metal JZMF 54 Type IV Metal 54 1996 Japan Japan
Compact Cassette AXIA J`z Metal 60 "JZMF 60" Type IV Metal 1996 Japan AXIA FUJI J`z Metal JZMF 60 Type IV Metal 60 1996 Japan Japan
Compact Cassette AXIA J`z Metal 64 "JZMF 64" Type IV Metal 1996 Japan AXIA FUJI J`z Metal JZMF 64 Type IV Metal 64 1996 Japan Japan
Compact Cassette AXIA J`z Metal 70 "JZMF 70" Type IV Metal 1996 Japan AXIA FUJI J`z Metal JZMF 70 Type IV Metal 70 1996 Japan Japan
Compact Cassette AXIA J`z Metal 74 "JZMF 74" Type IV Metal 1996 Japan AXIA FUJI J`z Metal JZMF 74 Type IV Metal 74 1996 Japan Japan
Compact Cassette AXIA J`z Metal 80 "JZMF 80" Type IV Metal 1996 Japan AXIA FUJI J`z Metal JZMF 80 Type IV Metal 80 1996 Japan Japan
Compact Cassette AXIA J`z Metal 90 "JZMF 90" Type IV Metal 1996 Japan AXIA FUJI J`z Metal JZMF 90 Type IV Metal 90 1996 Japan Japan
Compact Cassette AXIA J`z Metal 46 "JZMG 46" Type IV Metal 1997 Japan AXIA FUJI J`z Metal JZMG 46 Type IV Metal 46 1997 Japan Japan
Compact Cassette AXIA J`z Metal 50 "JZMG 50" Type IV Metal 1997 Japan AXIA FUJI J`z Metal JZMG 50 Type IV Metal 50 1997 Japan Japan
Compact Cassette AXIA J`z Metal 54 "JZMG 54" Type IV Metal 1997 Japan AXIA FUJI J`z Metal JZMG 54 Type IV Metal 54 1997 Japan Japan
Compact Cassette AXIA J`z Metal 60 "JZMG 60" Type IV Metal 1997 Japan AXIA FUJI J`z Metal JZMG 60 Type IV Metal 60 1997 Japan Japan
Compact Cassette AXIA J`z Metal 70 "JZMG 70" Type IV Metal 1997 Japan AXIA FUJI J`z Metal JZMG 70 Type IV Metal 70 1997 Japan Japan
Compact Cassette AXIA J`z Metal 74 "JZMG 74" Type IV Metal 1997 Japan AXIA FUJI J`z Metal JZMG 74 Type IV Metal 74 1997 Japan Japan
Compact Cassette AXIA J`z Metal 80 "JZMG 80" Type IV Metal 1997 Japan AXIA FUJI J`z Metal JZMG 80 Type IV Metal 80 1997 Japan Japan
Compact Cassette AXIA J`z Metal 90 "JZMG 90" Type IV Metal 1997 Japan AXIA FUJI J`z Metal JZMG 90 Type IV Metal 90 1997 Japan Japan
2 pack AXIA J`z Metal 80 "JZMG 802" Type IV Metal 1997 Japan AXIA FUJI J`z Metal JZMG 802 Type IV Metal 80 1997 Japan Japan