AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA AX1 60 Type I Normal 2000 Japan AXIA FUJI AX1 - Type I Normal 60 2000 Japan Japan
Compact Cassette AXIA AX1 90 Type I Normal 2000 Japan AXIA FUJI AX1 - Type I Normal 90 2000 Japan Japan