AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.
| Image | Brand | Manufacturer | Model | Description | Type | Length | Year | Made in | Market |
|---|---|---|---|---|---|---|---|---|---|
|
AXIA | FUJI | A1 Color | - | Type I Normal | 90 | 2012 | China | |
|
AXIA | FUJI | A1 Color | - | Type I Normal | 120 | 2012 | China |
