AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA JP-F 46 Type I Normal 1985 Japan AXIA FUJI JP-F - Type I Normal 46 1985 Japan Japan
Compact Cassette AXIA JP-F 60 Type I Normal 1985 Japan AXIA FUJI JP-F - Type I Normal 60 1985 Japan Japan
Compact Cassette AXIA JP-F 90 Type I Normal 1985 Japan AXIA FUJI JP-F - Type I Normal 90 1985 Japan Japan
Compact Cassette AXIA JP-F 120 Type I Normal 1985 Japan AXIA FUJI JP-F - Type I Normal 120 1985 Japan Japan
Compact Cassette AXIA JP-F 46 "JP-F B 46" Type I Normal 1988 Japan AXIA FUJI JP-F JP-F B 46 Type I Normal 46 1988 Japan Japan
Compact Cassette AXIA JP-F 54 "JP-F B 46" Type I Normal 1988 Japan AXIA FUJI JP-F JP-F B 46 Type I Normal 54 1988 Japan Japan
Compact Cassette AXIA JP-F 90 "JP-F B 90" Type I Normal 1988 Japan AXIA FUJI JP-F JP-F B 90 Type I Normal 90 1988 Japan Japan
Compact Cassette AXIA JP-F 46 "JP-F G 46" Type I Normal 1989 Japan AXIA FUJI JP-F JP-F G 46 Type I Normal 46 1989 Japan Japan
Compact Cassette AXIA JP-F 54 "JP-F G 54" Type I Normal 1989 Japan AXIA FUJI JP-F JP-F G 54 Type I Normal 54 1989 Japan Japan
Compact Cassette AXIA JP-F 90 "JP-F G 90" Type I Normal 1989 Japan AXIA FUJI JP-F JP-F G 90 Type I Normal 90 1989 Japan Japan
2 pack AXIA JP-F 46 Type I Normal 1985 Japan AXIA FUJI JP-F - Type I Normal 46 1985 Japan Japan
2 pack AXIA JP-F 60 Type I Normal 1985 Japan AXIA FUJI JP-F - Type I Normal 60 1985 Japan Japan
2 pack AXIA JP-F 90 Type I Normal 1985 Japan AXIA FUJI JP-F - Type I Normal 90 1985 Japan Japan
2 pack AXIA JP-F 120 Type I Normal 1985 Japan AXIA FUJI JP-F - Type I Normal 120 1985 Japan Japan