AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA UP 46 "UP 46" Type I Normal 1988 Japan AXIA FUJI UP UP 46 Type I Normal 46 1988 Japan Japan
Compact Cassette AXIA UP 60 "UP 60" Type I Normal 1988 Japan AXIA FUJI UP UP 60 Type I Normal 60 1988 Japan Japan
Compact Cassette AXIA UP 90 "UP 90" Type I Normal 1988 Japan AXIA FUJI UP UP 90 Type I Normal 90 1988 Japan Japan
Compact Cassette AXIA UP 120 "UP 120" Type I Normal 1988 Japan AXIA FUJI UP UP 120 Type I Normal 120 1988 Japan Japan
Compact Cassette AXIA UP 10 "UP N 10" Type I Normal 1989 Japan AXIA FUJI UP UP N 10 Type I Normal 10 1989 Japan Japan
Compact Cassette AXIA UP 30 "UP N 30" Type I Normal 1989 Japan AXIA FUJI UP UP N 30 Type I Normal 30 1989 Japan Japan
Compact Cassette AXIA UP 46 "UP N 46" Type I Normal 1989 Japan AXIA FUJI UP UP N 46 Type I Normal 46 1989 Japan Japan
Compact Cassette AXIA UP 54 "UP N 54" Type I Normal 1989 Japan AXIA FUJI UP UP N 54 Type I Normal 54 1989 Japan Japan
Compact Cassette AXIA UP 60 "UP N 60" Type I Normal 1989 Japan AXIA FUJI UP UP N 60 Type I Normal 60 1989 Japan Japan
Compact Cassette AXIA UP 90 "UP N 90" Type I Normal 1989 Japan AXIA FUJI UP UP N 90 Type I Normal 90 1989 Japan Japan
Compact Cassette AXIA UP 120 "UP N 120" Type I Normal 1989 Japan AXIA FUJI UP UP N 120 Type I Normal 120 1989 Japan Japan