AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA AU-I 46 Type I Normal 1991 Japan AXIA FUJI AU-I - Type I Normal 46 1991 Japan Japan
Compact Cassette AXIA AU-I 50 Type I Normal 1991 Japan AXIA FUJI AU-I - Type I Normal 50 1991 Japan Japan
Compact Cassette AXIA AU-I 54 Type I Normal 1991 Japan AXIA FUJI AU-I - Type I Normal 54 1991 Japan Japan
Compact Cassette AXIA AU-I 60 Type I Normal 1991 Japan AXIA FUJI AU-I - Type I Normal 60 1991 Japan Japan
Compact Cassette AXIA AU-I 64 Type I Normal 1991 Japan AXIA FUJI AU-I - Type I Normal 64 1991 Japan Japan
Compact Cassette AXIA AU-I 70 Type I Normal 1991 Japan AXIA FUJI AU-I - Type I Normal 70 1991 Japan Japan
Compact Cassette AXIA AU-I 90 Type I Normal 1991 Japan AXIA FUJI AU-I - Type I Normal 90 1991 Japan Japan