AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Image Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-IIs 46 Type II Chrome 1987 Japan AXIA FUJI PS-IIs - Type II Chrome 46 1987 Japan Japan
Compact Cassette AXIA PS-IIs 54 Type II Chrome 1987 Japan AXIA FUJI PS-IIs - Type II Chrome 54 1987 Japan Japan
Compact Cassette AXIA PS-IIs 60 Type II Chrome 1987 Japan AXIA FUJI PS-IIs - Type II Chrome 60 1987 Japan Japan
Compact Cassette AXIA PS-IIs 90 Type II Chrome 1987 Japan AXIA FUJI PS-IIs - Type II Chrome 90 1987 Japan Japan
Compact Cassette AXIA PS-IIs 46 "PS-IIs 46 N" Type II Chrome 1988 Japan AXIA FUJI PS-IIs PS-IIs 46 N Type II Chrome 46 1988 Japan Japan
Compact Cassette AXIA PS-IIs 50 "PS-IIs 54 N" Type II Chrome 1988 Japan AXIA FUJI PS-IIs PS-IIs 54 N Type II Chrome 50 1988 Japan Japan
Compact Cassette AXIA PS-IIs 54 "PS-IIs 54 N" Type II Chrome 1988 Japan AXIA FUJI PS-IIs PS-IIs 54 N Type II Chrome 54 1988 Japan Japan
Compact Cassette AXIA PS-IIs 60 "PS-IIs 60 N" Type II Chrome 1988 Japan AXIA FUJI PS-IIs PS-IIs 60 N Type II Chrome 60 1988 Japan Japan
Compact Cassette AXIA PS-IIs 74 "PS-IIs 74 N" Type II Chrome 1988 Japan AXIA FUJI PS-IIs PS-IIs 74 N Type II Chrome 74 1988 Japan Japan
Compact Cassette AXIA PS-IIs 90 Type II Chrome 1988 Japan AXIA FUJI PS-IIs - Type II Chrome 90 1988 Japan Japan
Compact Cassette AXIA PS-IIs 46 "PS-2s S 46" Type II Chrome 1989 Japan AXIA FUJI PS-IIs PS-2s S 46 Type II Chrome 46 1989 Japan Japan
Compact Cassette AXIA PS-IIs 54 "PS-2s S 54" Type II Chrome 1989 Japan AXIA FUJI PS-IIs PS-2s S 54 Type II Chrome 54 1989 Japan Japan
Compact Cassette AXIA PS-IIs 70 "PS-2s S 70" Type II Chrome 1989 Japan AXIA FUJI PS-IIs PS-2s S 70 Type II Chrome 70 1989 Japan Japan
Compact Cassette AXIA PS-IIs 90 "PS-2s S 90" Type II Chrome 1989 Japan AXIA FUJI PS-IIs PS-2s S 90 Type II Chrome 90 1989 Japan Japan
Compact Cassette AXIA PS-IIs 40 "PS-2S A 40" Type II Chrome 1990 Japan AXIA FUJI PS-IIs PS-2S A 40 Type II Chrome 40 1990 Japan Japan
Compact Cassette AXIA PS-IIs 46 Type II Chrome 1990 Japan AXIA FUJI PS-IIs - Type II Chrome 46 1990 Japan Japan
Compact Cassette AXIA PS-IIs 50 "PS-2S A 50" Type II Chrome 1990 Japan AXIA FUJI PS-IIs PS-2S A 50 Type II Chrome 50 1990 Japan Japan
Compact Cassette AXIA PS-IIs 54 "PS-2S A 54" Type II Chrome 1990 Japan AXIA FUJI PS-IIs PS-2S A 54 Type II Chrome 54 1990 Japan Japan
Compact Cassette AXIA PS-IIs 60 Type II Chrome 1990 Japan AXIA FUJI PS-IIs - Type II Chrome 60 1990 Japan Japan
Compact Cassette AXIA PS-IIs 64 Type II Chrome 1990 Japan AXIA FUJI PS-IIs - Type II Chrome 64 1990 Japan Japan
Compact Cassette AXIA PS-IIs 70 "PS-2S A 70" Type II Chrome 1990 Japan AXIA FUJI PS-IIs PS-2S A 70 Type II Chrome 70 1990 Japan Japan
Compact Cassette AXIA PS-IIs 74 "PS-2S A 74" Type II Chrome 1990 Japan AXIA FUJI PS-IIs PS-2S A 74 Type II Chrome 74 1990 Japan Japan
Compact Cassette AXIA PS-IIs 90 "PS-2S A 90" Type II Chrome 1990 Japan AXIA FUJI PS-IIs PS-2S A 90 Type II Chrome 90 1990 Japan Japan
Compact Cassette AXIA PS-IIs 100 Type II Chrome 1990 Japan AXIA FUJI PS-IIs - Type II Chrome 100 1990 Japan Japan
2 pack AXIA PS-IIs 74 "PS-IIs 74 2 N" Type II Chrome 1988 Japan AXIA FUJI PS-IIs PS-IIs 74 2 N Type II Chrome 74 1988 Japan Japan