AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
Compact Cassette AXIA PS-II / PS-2 40 "PS2L 40" Type II Chrome 2000 Japan AXIA FUJI PS-II / PS-2 PS2L 40 Type II Chrome 40 2000 Japan Japan
Compact Cassette AXIA PS-II / PS-2 46 "PS2L 46" Type II Chrome 2000 Japan AXIA FUJI PS-II / PS-2 PS2L 46 Type II Chrome 46 2000 Japan Japan
Compact Cassette AXIA PS-II / PS-2 50 "PS2L 50" Type II Chrome 2000 Japan AXIA FUJI PS-II / PS-2 PS2L 50 Type II Chrome 50 2000 Japan Japan
Compact Cassette AXIA PS-II / PS-2 54 "PS2L 54" Type II Chrome 2000 Japan AXIA FUJI PS-II / PS-2 PS2L 54 Type II Chrome 54 2000 Japan Japan
Compact Cassette AXIA PS-II / PS-2 64 "PS2L 64" Type II Chrome 2000 Japan AXIA FUJI PS-II / PS-2 PS2L 64 Type II Chrome 64 2000 Japan Japan
Compact Cassette AXIA PS-II / PS-2 70 "PS2L 70" Type II Chrome 2000 Japan AXIA FUJI PS-II / PS-2 PS2L 70 Type II Chrome 70 2000 Japan Japan
Compact Cassette AXIA PS-II / PS-2 74 "PS2L 74" Type II Chrome 2000 Japan AXIA FUJI PS-II / PS-2 PS2L 74 Type II Chrome 74 2000 Japan Japan
Compact Cassette AXIA PS-II / PS-2 80 "PS2L 80" Type II Chrome 2000 Japan AXIA FUJI PS-II / PS-2 PS2L 80 Type II Chrome 80 2000 Japan Japan
Compact Cassette AXIA PS-II / PS-2 90 "PS2L 90" Type II Chrome 2000 Japan AXIA FUJI PS-II / PS-2 PS2L 90 Type II Chrome 90 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 30 "PS1L 30" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 30 Type I Normal 30 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 40 "PS1L 40" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 40 Type I Normal 40 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 46 "PS1L 46" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 46 Type I Normal 46 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 50 "PS1L 50" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 50 Type I Normal 50 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 54 "PS1L 54" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 54 Type I Normal 54 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 60 "PS1L 60" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 60 Type I Normal 60 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 64 "PS1L 64" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 64 Type I Normal 64 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 70 "PS1L 70" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 70 Type I Normal 70 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 74 "PS1L 74" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 74 Type I Normal 74 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 80 "PS1L 80" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 80 Type I Normal 80 2000 Japan Japan
Compact Cassette AXIA PS-I / PS-1 90 "PS1L 90" Type I Normal 2000 Japan AXIA FUJI PS-I / PS-1 PS1L 90 Type I Normal 90 2000 Japan Japan