AXIA

AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.

Brand Manufacturer Model Description Type Length Year Made in Market
2 pack AXIA PS-IIs 74 "PS-IIs 74 2 N" Type II Chrome 1988 Japan AXIA FUJI PS-IIs PS-IIs 74 2 N Type II Chrome 74 1988 Japan Japan
2 pack AXIA AU-IIx 46 "AU2X A 462" Type II Chrome 1992 Japan AXIA FUJI AU-IIx AU2X A 462 Type II Chrome 46 1992 Japan Japan
2 pack AXIA AU-IIx 50 "AU2X A 502" Type II Chrome 1992 Japan AXIA FUJI AU-IIx AU2X A 502 Type II Chrome 50 1992 Japan Japan
2 pack AXIA AU-IIx 54 "AU2X A 542" Type II Chrome 1992 Japan AXIA FUJI AU-IIx AU2X A 542 Type II Chrome 54 1992 Japan Japan
2 pack AXIA AU-IIx 74 "AU2X A 742" Type II Chrome 1992 Japan AXIA FUJI AU-IIx AU2X A 742 Type II Chrome 74 1992 Japan Japan
2 pack AXIA AU-IIx 80 "AU2X A 802" Type II Chrome 1992 Japan AXIA FUJI AU-IIx AU2X A 802 Type II Chrome 80 1992 Japan Japan
2 pack AXIA AU-IIx 90 "AU2X A 902" Type II Chrome 1992 Japan AXIA FUJI AU-IIx AU2X A 902 Type II Chrome 90 1992 Japan Japan
2 pack AXIA K2 60 "K2B 602" Type II Chrome 1995 Japan AXIA FUJI K2 K2B 602 Type II Chrome 60 1995 Japan Japan
2 pack AXIA Z2 50 Type II Chrome 1995 Japan AXIA FUJI Z2 Type II Chrome 50 1995 Japan Japan
2 pack AXIA Z2 90 Type II Chrome 1995 Japan AXIA FUJI Z2 Type II Chrome 90 1995 Japan Japan
2 pack AXIA J`z 1 46 "JZ1G 462" Type I Normal 1997 Japan AXIA FUJI J`z 1 JZ1G 462 Type I Normal 46 1997 Japan Japan
2 pack AXIA J`z 2 64 "JZ2G 642" Type II Chrome 1997 Japan AXIA FUJI J`z 2 JZ2G 642 Type II Chrome 64 1997 Japan Japan
2 pack AXIA J`z Metal 80 "JZMG 802" Type IV Metal 1997 Japan AXIA FUJI J`z Metal JZMG 802 Type IV Metal 80 1997 Japan Japan
2 pack AXIA K2 46 "K2C 462" Type II Chrome 1997 Japan AXIA FUJI K2 K2C 462 Type II Chrome 46 1997 Japan Japan
2 pack AXIA J`z 1 Color 46 Type I Normal 2000 Japan AXIA FUJI J`z 1 Color Type I Normal 46 2000 Japan Japan