AXIA - a Japanese market brand of cassette tapes and optical media by Fujifilm. As a result of the company's domestic market research, it turned out that Fuji's cassette image was low and it was decided to replace it with a new brand, Axia. Aimed at attracting a youth audience, this strategy allowed it to take up to 20% of the Japanese audio cassette market.
| Brand | Manufacturer | Model | Description | Type | Length | Year | Made in | Market | |
|---|---|---|---|---|---|---|---|---|---|
|
AXIA | FUJI | PS-Is | PS-Is 46 | Type I Normal | 46 | Japan | Japan |
